35 Incredible Inbound Marketing Statistics Marketers should know

Sep 4, 2021 5:05:19 PM | Inbound Marketing 35 Incredible Inbound Marketing Statistics Marketers should know

Inbound marketing is about helping brands attract, convert, close and delight visitors. Inbound reaches leads and customers through a variety of channels like blogging, SEO, email, landing pages, and social media. In essence, inbound marketing pulls customers to your company instead of shouting at them.

70% of marketers are actively investing in content marketing. (source: HubSpot)

Our research will help to understand what’s working well and where you can improve your marketing efforts. If you are wondering if inbound marketing is a strategy you should consider, our research will help you make a conclusion.



Content Strategy

  • "Content Marketing Strategy" is the most searched query related to content marketing.

  • Content marketing ranks as the most effective inbound marketing tactic for 20% of marketers worldwide.

  • Persona-driven content generated by inbound increases the volume of Sales Qualified Leads (SQLs) by 45%

  • Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters

  • Inbound marketing costs 62% less per lead than traditional outbound marketing.

Website Development

  • Websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages

  • When looking at a website for the first time, 38% of consumers look at a page’s layout or navigational links.

  • 42% of people will leave a website because of poor functionality.

  • 6% of web designers believe crowded web design is the most common mistake made by small businesses.

  • In the first quarter of 2021, mobile devices generated 54.8 percent of global website traffic.


  • Marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI from inbound marketing.
  • Articles that are >3,000 words get 3x more traffic, 4x more shares, and 3.5x more backlinks than shorter articles.
  • 79% of companies that have a blog report a positive ROI for inbound marketing.
  • More than 30% of internet users regularly read blogs. Blogs with more than 2,000 words are seen to perform strongly.
  • 51% of companies say updating old content has proven the most efficient tactic implemented.


  • SEO drives 1000%+ more traffic than organic social media.
  • "Where to buy" and "near me" mobile queries have grown by over 200% in the past two years.
  • 93% of online shopping experiences begin with an organic search
  • 75% of search engine users never scroll past the first page of search results
  • 93% of online shopping experiences begin with an organic search.

Lead Generation

  • Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.
  • Nurtured leads make 47% larger purchases than non-nurtured leads.
  • Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.
  • Research shows that 35-50% of sales go to the vendor that responds first.
  • 67% of B2B marketers that use lead nurturing see a 10% or greater increase in sales opportunities.

Email Marketing

  • 79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts (though GDPR may impact that in EU countries)
  • Relevant emails drive 18 times more revenue than broadcast emails.
  • Over 20% of marketers surveyed say that email design is improving their email engagement.
  • Nearly 25% of people who open an email on a mobile device will open it again: 70% will stick with their mobile device, and 30% will go elsewhere.
  • Marketers who used segmented campaigns noted as much as a 760% increase in revenue.

Social Media

  • 90% of brands rely on social media for brand awareness efforts.
  • Companies with 51-100 Twitter followers generate 106% more traffic than those with 25 or fewer.
  • 72% of organizations use paid social media ads or promoted posts for content seeding.
  • LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook.
  • As of January 2021, Pinterest has 459 million global active users every month.


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Tumisang Bogwasi

Written By : Tumisang Bogwasi

Tumisang is an entrepreneur, founder, and CEO of Fine Media. His passion for building businesses fuels him to share the world of Inbound with as many people as possible.