Are you looking for ways to increase sales and conversions using marketing automation (MA)? If yes, then you should check out these statistics.
Marketing automation is a great tool that can help your business grow by automating repetitive tasks. It helps in saving time and money as well. In addition, it allows marketers to focus on higher-value tasks, thus improving processes' productivity, accuracy, and efficiency.
However, it’s not just about the numbers. There are many other factors that play an important role in determining whether or not marketing automation will work for your company.
|
Marketing automation |
Importance of marketing automation
Marketing automation software helps marketers automate repetitive tasks, such as creating emails, landing pages, newsletters, etc., and improve customer experience. This allows businesses to focus on what matters the most - growing sales and building relationships with customers.
However, there are many misconceptions about how to use marketing automation software, including the perception that it replaces human interaction and personalized messages. In reality, marketing automation is complementary to human interactions.
Marketing automation ROI and profitability
63% of those who implement marketing automation software expect to see benefits within 6 months.
Marketing Automation tools allow marketers to automate repetitive tasks and save time. They can also increase conversions through personalization, generate leads, and provide data insights.
Research shows, that 63% of respondents stated they expected to see benefits within six months of implementation. Respondents had a positive outlook toward ROI and would recommend them to their peers. They felt that Marketing Automation was an excellent opportunity to create new revenue streams and reduce costs.
80% of companies saw an increase in leads through marketing automation.
With 80% of organizations seeing an increase in leads via marketing automation, companies across industries are realizing the power of marketing automation. That said, there are several things you should consider before implementing a marketing automation strategy.
40% of marketers believe automation has a positive effect on business performance.
Aside from directly affecting lead generation and conversion rates through its various features, automated email campaigns also provide indirect boosts to ROI by increasing customer satisfaction, reducing churn, and driving sales.
Respondents noted that automated marketing tools lead to longer campaigns, higher retention rates, and a broader scope for the campaigns, thereby diversifying audiences and clients alike.
Marketing automation's impact on productivity and costs
Marketing automation provides a 12.2% reduction in marketing overhead.
Marketing Automation enables marketers to automate repetitive tasks, so they can spend more time focused on strategy and lead generation. This saves them valuable resources such as marketing staff, time, and money. In addition, this technology helps them save time by reducing or eliminating manual data entry and reporting processes.
Marketing automation software can lead to a 14.5% increase in sales productivity.
Marketing Automation is an ever-growing industry and has become one of digital marketing’s most important trends. According to recent studies by HubSpot, marketers who use digital tools for lead generation and nurturing see up to 14.5% improvement in their conversion rates and a 12.2% decrease in their costs per acquisition. More than 80% of marketers say they see an increased number of leads from these efforts. Over 90% of marketers say it’s very important to the overall success of online campaigns.
Marketing automation features
50% of marketers expect easy integration into existing content management, CRM, and ERP systems
Today, marketing departments rely heavily on marketing automation software (MAS) to automate their processes and manage campaigns effectively. These programs allow marketers to create customized campaigns based on user behaviour or other events. They also enable marketers to track key performance indicators (KPI) and perform analytics to measure campaign effectiveness.
About 45% of Marketers want lead qualification and lead-scoring capabilities
As digital marketing continues to evolve, the ability to effectively qualify leads becomes even more vital. Lead scoring provides a way to measure the performance of each segment. This allows you to optimize your funnel at every stage and improve conversion rates.
Lead scoring is the only tool for marketers to automate their sales pipeline management. In today's complex environment, companies need to adapt their processes to remain competitive. Marketers need to move beyond the basics of sending out emails or posting ads and focus on creating quality leads. They must also focus on qualifying these leads and nurturing them until they convert into customers.
35% of Marketers want content creation capabilities and email workflows
The good news is that there’s a solution: AI-powered chatbots. Chatbots are software programs designed to simulate human conversation by responding to user queries via text or voice. The most common use of chatbots is for customer service purposes, where they can answer questions about products and services, schedule appointments, provide information on the status of orders, etc.
Marketing automation's impact on Sales
Marketers see the potential of marketing automation and are already taking advantage of the marketing automation market. Productivity, conversions, and sales rates are all positively impacted by marketing automation.
47% of users say their top priority is increasing sales revenue.
Marketing automation aims at helping marketers create personalized messages to prospective clients or customers. With tools like Hubspot CRM and Marketo, brands can automate their campaigns and gain insights into customer behaviour via email and SMS.
However, marketing automation isn’t just effective because it saves time and increases conversions. Companies using these automated programs also see higher ROI. These benefits include fewer abandoned carts, improved user experience, lower customer service costs, and much better data quality.
Marketing automation's impact on Agencies
HubSpot is the most popular marketing automation software provider, with over 29% market share.
According to a survey of Industry professionals, the top three marketing software vendors selected by U.S. marketers are Oracle, Adobe, and HubSpot, which account for approximately 49.8% of the market. Of the three, HubSpot is estimated to be used by some 29.3% of customers. It’s rather surprising that the solution using just one method outperforms the combination of the other two methods!
Start Automating
There are many types of marketing automation tools available today. From email marketing and social media management to CRM solutions, there are plenty of platforms out there to help marketers automate their processes and save time.
However, if you're looking for something more robust and capable, don't look further than HubSpot's inbound marketing platform. It has everything you could ever want in one place -- including a powerful analytics tool with detailed insights into how each campaign is performing.
At Fine Media, we are Inbound marketing and HubSpot specialists. If you looking for ways to increase sales and conversions using marketing automation, we are ready to help with a tailored strategy for your business.
Sources: oracle.com, invespcro, 99firms.com, Statista, instapage.com
