Apr 1, 2023 4:32:03 PM | Social Media Social Media Statistics 2024

Have you ever wondered how many people use social media daily? Or which platform has the most users? With the rise of social media in recent years, it's no surprise that these questions have become more and more common.

Social media has become an integral part of our daily lives. From connecting with friends and family to promoting businesses and brands, social media has revolutionized the way we communicate and interact with each other. But how much do we know about the statistics behind these platforms?

In this article, we will explore the latest social media statistics and trends, providing you with a comprehensive overview of the industry. From the number of active users to the most popular content formats, we will delve into the data and uncover the most important insights. 

Social Media Usage Statistics

Social media has become a crucial part of any brand's primary marketing channels in recent years. It's essential to understand how social media usage has changed since the previous years. These social media statistics can help you create an effective social media plan this year.

• As of January 2023, there are 4.76 billion social media users worldwide.
• Around the world, there are 5.07 billion internet users, equating to almost 63.5% of the world's population.
• Over the past 12 months, the number of active social media users increased by 190 million, indicating 4.2% annual growth, with 6 new average users joining every single second.
• 9 in 10 internet users use social media every month.
• More than 75% of the eligible global population now uses social media. (This number excludes the populations who don't have access to certain networks.)
• An average social media user uses 7.2 different social platforms every month.
• A typical social media user spends almost 2.5 hours on average every day using social media.
• The world spends more than 10 billion hours every day using social media.
• The world today has 6.648 billion smartphone users, meaning almost 83.07% of the world's population owns a smartphone today.
• eMarketer predicts that the percentage of Facebook users under 25 years will drop below 15% in 2023.

Most Popular Social Networks 2023

Here's a list of the top 15 most popular social networks of January 2023, sorted based on the number of monthly active users (MAU):

• Facebook - 2.989 billion
• YouTube - 2.5 billion
• WhatsApp - 2 billion
• Instagram - 2 billion
• WeChat - 1.3 billion
• TikTok - 1 billion
• Facebook Messenger - 931 million
• Douyin - 715 million
• Telegram - 700 million
• Snapchat - 635 million
• Kuaishou - 626 million
• Sina Weibo - 584 million
• QQ - 574 million
• Twitter - 556 million
• Pinterest - 445 million

Facebook Statistics 

If you're looking to keep up with the ever-evolving Facebook marketing game, it's important to stay updated on the latest statistics. As one of the most dominant players in the online marketing sphere, Facebook is constantly changing and improving to provide businesses with the best strategies for success on the platform.

As we look ahead to the future of Facebook, it's clear that it will continue to be a popular platform for businesses. In addition to the use cases that are already established, new features and tools may emerge that give businesses even more ways to connect with their target audience and achieve their marketing goals.

By using these eye-catching Facebook statistics, businesses can make informed decisions and supercharge their Facebook marketing strategies to stay ahead of the competition.

• Facebook had 2.989 billion monthly active users as of April 2023.
• The total number of Facebook users every month has decreased by roughly 2 million (-0.07%) in the last three months leading up to July 2022.
• Today, almost 36.8% of all the people on Earth use Facebook.
• Facebook has 1.968 billion daily active users as of July 2022.
• As of Q2 2022, Facebook’s average revenue per user (ARPU) is $9.82.
• As of September 2022, 64% of US adults use Facebook.
• In Q1 2022, Facebook removed almost 1.6 billion fake accounts.
• In Q3 2022, Facebook made a revenue of $27.71 billion.
• The most popular social network globally is Facebook.
• India ranks top on the list of the most Facebook users country-wise, with 349.7 million users in terms of Facebook audience size.
• Facebook is most liked by people from 25 to 34 years of age.

Facebook Users By Age

• 120.2 million (5.6%) people between the ages of 13-17 use Facebook.
• 489.0 million (22.6%) people between the ages of 18-24 use Facebook.
• 648.6 million (29.9%) people between the ages of 25-34 use Facebook.
• 404.7 million (18.7%) people between the ages of 35-44 use Facebook.
• 238.9 million (11%) people between the ages of 45-54 use Facebook.
• 147.3 million (6.8%) people between the ages of 55-64 use Facebook.
• 115.3 million (5.3%) people that are 65+ years old use Facebook.

Facebook Users By Gender

• 56.8%of Facebook users are male.
• 43.2%of Facebook users are female.

Facebook Users By Age And Gender

• 2.4% of total active Facebook users worldwide are female, and 3.2% are male between the ages of 13 and 17.
• 9.3% of active Facebook users worldwide are female, and 13.3% are male between the ages of 18 and 24.
• 12.2% of total active Facebook users worldwide are female, and 17.7% are male between the ages of 25 and 34.
• 8.1% of total active Facebook users worldwide are female, and 10.6% are male between the ages of 35 and 44.
• 5.2% of total active Facebook users worldwide are female, and 5.8%are male between the ages of 45 and 54.
• 3.5% of total active Facebook users worldwide are female, and 3.3% are male between the ages of 55 and 64.
• 2.8% of total active Facebook users worldwide are female, and 2.5% are 65+-year-old males.

Facebook Users By Country

• India accounts for at least 349.7 million active Facebook users.
• The United States accounts for 182.3 million active Facebook users.
• Indonesia accounts for 133.8 million active Facebook users.
• Brazil accounts for 114.7 million active Facebook users.
• Mexico accounts for 92.1 million active Facebook users.
• The Philippines accounts for 89 million active Facebook users.
• Vietnam accounts for 73.3 million active Facebook users.
• Thailand accounts for 51.2 million active Facebook users.
• Bangladesh accounts for 49.3 million active Facebook users.
• Egypt accounts for 45.9 million active Facebook users.

YouTube Statistics 

With over 2 billion monthly active users, YouTube is the second-largest search engine in the world. Its massive reach and popularity make it an essential platform for businesses looking to improve their social presence and attract a larger audience.

One of the unique advantages of YouTube is its integration with Google's search engine. YouTube videos often appear at the top of paid ads, shopping, and maps when people perform Google searches. This makes it an excellent platform to rank for competitive keywords and improve your SEO.

If you're new to YouTube, you may wonder how to create high-quality, informative content that looks and sounds great. But with the latest YouTube statistics, you can make informed decisions and take your YouTube presence to the next level.

• YouTube is the second-largest search engine globally.
• 31% of all the people on the Earth use YouTube today.
• In the third quarter of 2022, YouTube’s global advertising revenue was 7.07 billion dollars.
• YouTube has more than 51 million active channels as of 2022.
• YouTube Shorts views per day crossed 30 billion in 2022.
• As of January 2022, YouTube users spend almost 24 hours every month on the app.
• By 2025, YouTube sports viewership is expected to reach 90 million.

YouTube Statistics By Age

• 368.7 million (14.9%) people between the ages of 18-24 use YouTube. 
• 507.1 million (20.5%) people between the ages of 25-34 use YouTube.
• 408.5 million (16.5%) people between the ages of 35-44 use YouTube.
• 293.2 million (11.8%) people between the ages of 45-54 use YouTube.
• 214.4 million (8.7%) people between the ages of 55-64 use YouTube.
• 232 million (9.4%) people that are 65+ years old use YouTube.

YouTube Statistics By Gender

• 45.6%of YouTube's global users are female.
• 54.4%of YouTube's global users are male.

YouTube Statistics By Age And Gender

• 6.1% of total active YouTube users worldwide are female, and 8.8% are a male between the ages of 18 and 24 years.
• 8.7% of total active YouTube users worldwide are female, and 11.8% are a male between the ages of 25 and 34 years.
• 7.5% of total active YouTube users worldwide are female, and 9% are a male between the ages of 35 and 44 years.
• 5.6% of total active YouTube users worldwide are female, and 6.3% are a male between the ages of 45 and 54 years.
• 4.3% of total active YouTube users worldwide are female, and 4.3% are a male between the ages of 55 and 64 years.
• 5.1% of total active YouTube users worldwide are female, and 4.3% are 65+-year-old males.

YouTube Users By Country

• India accounts for 467 million active YouTube users.
• The United States accounts for 245 million active YouTube users.
• Indonesia accounts for 139 million active YouTube users.
• Brazil accounts for 138 million active YouTube users.
• Japan accounts for 97.2 million active YouTube users.
• Mexico accounts for 80.2 million active YouTube users.
• Pakistan accounts for 71.7 million active YouTube users.
• Germany accounts for 71 million active YouTube users.
• Vietnam accounts for 62.5 million active YouTube users.
• Turkey accounts for 57.7 million active YouTube users.
• The United Kingdom accounts for 57.1 million active YouTube users.
• The Philippines accounts for 56.5 million active YouTube users.
• France accounts for 52.2 million active YouTube users.
• South Korea accounts for 46.1 million active YouTube users.
• Egypt accounts for 45.9 million active YouTube users.

WhatsApp Statistics 

WhatsApp is a widely-used mobile messenger app across the globe. It has gained popularity due to its attractive features and functionalities. Brands can leverage WhatsApp for Business to provide customer support, send promotional messages, book appointments, and reservations, confirm and track orders, share announcements and updates, and gather customer feedback.

To understand the strong market position of WhatsApp, let's take a look at the top WhatsApp statistics below.

• Over 2 billion people use WhatsApp every month.
• WhatsApp is the 8th most downloaded app in the Google Play Store worldwide.
• India has the highest monthly active users of WhatsApp (over 340 million).
• WhatsApp processes more than 1 billion messages in a single day.
• WhatsApp is now available in180+countries and60different languages.
• 73% of WhatsApp users use the app on Android, while 22% of them use iOS.
• 69% of internet users, except China, use WhatsApp.
• 70% of WhatsApp users check the app daily.

Instagram Statistics 

Instagram has become a powerhouse for social media marketing due to its aesthetics and ease of use. It is one of the most engaging social media platforms for both consumers and brands, making it valuable for marketers. In 2021, several major updates were added to the platform, making it a powerful channel for B2B brands looking to connect with their audience.

To improve your Instagram marketing strategy, it's essential to stay up-to-date with the latest Instagram statistics. These statistics can help you understand what works and what doesn't on the platform. They can also give you insights into your target audience's behaviour and preferences.

• Today, 18.1% of all the people on Earth use Instagram.
• India tops the chart with the most Instagram users, with over 263.8 million active users.
• Users aged between 18 and 24 account for the largest share of Instagram’s active users.
• Instagram ranks 5th in the list of the world's most 'active' social media platforms.
• Instagram users spend just 11.2 hours per month using the app.
• More than half of Instagram's global population worldwide is younger than 35.
• The average engagement rate of any Instagram post is 0.56%.
• Marketers can reach nearly 1.5 billion potential audiences with ads on Instagram.
• 90% of people on Instagram follow at least one brand.
• 4 out of 5 people believe brands on Instagram are authentic.
• The average user spends 53 minutes every day on Instagram.

Instagram Users By Age

• 139.0 million (9.6%) people between the ages of 13-17 use Instagram.
• 446.4 million (31.2%) people between the ages of 18-24 use Instagram.
• 433.7 million (30%) people between the ages of 25-34 use Instagram.
• 216.9 million (15.1%) people between the ages of 35-44 use Instagram.
• 111.8 million (7.9%) people between the ages of 45-54 use Instagram.
• 56.2 million (3.9%) people between the ages of 55-64 use Instagram.
• 33.8 million (2.3%) people that are 65+ years old use Instagram.

Instagram Users By Gender

• 52.8%of Instagram users are male.
• 47.2%of Instagram users are female.

Instagram Users By Age And Gender

• 4.3% of total active Instagram users worldwide are female, and 5.3% are a male between the ages of 13 and 17 years.
• 13.5% of total active Instagram users worldwide are female, and 17.6% are a male between the ages of 18 and 24 years.
• 13.7% of total active Instagram users worldwide are female, and 16.3% are a male between the ages of 25 and 34 years.
• 7.7% of total active Instagram users worldwide are female, and 7.4% are a male between the ages of 35 and 44 years.
• 4.3% of total active Instagram users worldwide are female, and 3.6% are a male between the ages of 45 and 54 years.
• 2.3% of total active Instagram users worldwide are female, and 1.6% are a male between the ages of 55 and 64 years.
• 1.3% of total active Instagram users worldwide are female, and 1% are 65+-year-old males.

Instagram Users By Country

• India has 263.8 million active Instagram users.
• The United States of America has 153.6 million active Instagram users.
• Brazil has 119.6 million active Instagram users.
• Indonesia has 97.6 million active Instagram users.
• Turkey has 53.6 million active Instagram users.
• Japan has 47.1 million active Instagram users.
• Mexico has 39.1 million active Instagram users.
• The United Kingdom has 31.6 million active Instagram users.
• Germany has 29.9 million active Instagram users.
• Italy has 27.4 million active Instagram users.

TikTok Statistics

TikTok has evolved from being just a platform for funny videos and catchy memes to a powerful marketing tool for businesses. Major brands, including Chipotle, Nike, The Washington Post, and The Ellen Show, have already recognized the platform's potential and are highly active on it.

TikTok offers a range of opportunities to connect with your target audience, regardless of your industry or the products/services you offer. By leveraging the platform's features and building connections with established influencers, you can tap into TikTok's marketing potential and watch your business grow.

To make informed decisions and optimize your marketing strategy, it's essential to stay up-to-date with the latest TikTok statistics and trends. So, keep reading to discover everything you need to know about TikTok marketing.

• TikTok ranks 7th in the list of the world's most 'active' social media platforms.
• Today, 12.8% of all the people on the Earth use ads on TikTok.
• As of July 2022, marketers can reach 1.023 billion users on TikTok aged 18 and above.
• TikTok surpassed 1 billion monthly active users In Q3 of 2022.
• 29% of TikTok’s active worldwide Google Play installs opened the app every single day each month in Q2 2022.
• TikTok has now reached approx $5.5 billion in total lifetime revenue.
• In the first half of 2022, TikTok was the world's most downloaded and highest-earning non-game app.
• In the US, 18 million people downloaded TikTok from the Apple App Store in Q2 2022.
• As of September 2022, TikTok was the second most popular app in the US.

TikTok Users By Age And Gender

• 24.7% of total active TikTok users worldwide are female, and 18.1% are male between the ages of 18 and 24 years.
• 17% of total active TikTok users worldwide are female, and 13.6% are male between the ages of 25 and 34 years.
• 6.8% of total active TikTok users worldwide are female, and 5.9% are male between the ages of 35 and 44 years.
• 3.2% of total active TikTok users worldwide are female, and 2.8% are male between the ages of 45 and 54 years.
• 1.7% of total active TikTok users worldwide are female, and 1.4% are 55+ year-old males.

TikTok Users By Country

• The United States of America has around 140.6 million active TikTok users.
• Indonesia has around 106.9 million active TikTok users.
• Brazil has around 74 million active TikTok users.
• The Russian Federation has around 56.3 million active TikTok users.
• Mexico has around 51.3 million active TikTok users.
• Vietnam has around 49.6 million active TikTok users.
• The Philippines has around 42.7 million active TikTok users.
• Thailand has around 39.5 million active TikTok users.
• Turkey has around 30.8 million active TikTok users.
• The United Kingdom has around 25.2 million active TikTok users.

Snapchat Statistics

Snapchat is a unique platform that allows businesses to connect with their audience in an authentic and behind-the-scenes. Unlike other social media platforms, Snapchat users aren't looking for traditional ads or polished videos. Instead, they want to see the real, unpolished version of your brand.

Marketing on Snapchat has several benefits, such as less competition on the platform and the ability to appear on users' feeds if they add you as a friend. Some of the brands that have effectively used Snapchat for marketing include ASOS, Grubhub, Gatorade, Warner Bros, and MTV.

While creating content on Snapchat may require more effort than on other platforms, the reward is access to an untapped market of engaged users waiting to discover your brand.

To tap into this untapped market, it's crucial to keep up with the latest Snapchat statistics and trends.

• Compared to the other top social media networks, Snapchat is the 12th most popular.
• As of July 2022, marketers can reach 616.9 million users on Snapchat.
• On Snapchat, the total number of users marketers can reach with ads increased by roughly 27 million (+4.7%) in three months as of July 2022.
• As of July 2022, Snapchat’s advertising audience reach has grown by 20% over the past 12 months.
• According to the most recent statistics, 7.7% of all humans on the Earth currently use Snapchat.
• As of July 2022, Snapchat’s daily active users are 54.0 million (18.4%) higher as compared to July 2021.

Snapchat Users By Age

• 121.9 million (20.5%) people between the ages of 13-17 use Snapchat.
• 232.2 million (39.1%) people between the ages of 18-24 use Snapchat.
• 133.5 million (22.6%) people between the ages of 25-34 use Snapchat.
• 79.3 million (13.4%) people between the ages of 35-49 use Snapchat.
• 21.1 million (3.6%) people that are 50+ years old use Snapchat.

Snapchat Users By Age And Gender

• 11.1% of total active Snapchat users worldwide are female, and 9.4% are male between the ages of 13 and 17 years.
• 18.6% of total active Snapchat users worldwide are female, and 20.5% are male between the ages of 18 and 24 years.
• 11.3% of total active Snapchat users worldwide are female, and 11.3% are male between the ages of 25 and 34 years.
• 8.2% of total active Snapchat users worldwide are female, and 5.2% are male between the ages of 35 and 49 years.
• 2.4% of total active Snapchat users worldwide are female, and 1.2% are 50+ year-old males.

Snapchat Users By Country

• There are around 180.5 million Snapchat users in Southern Asia.
• There are around 120 million Snapchat users in Northern America.
• There are around 69.1 million Snapchat users in Western Asia.
• There are around 57.3 million Snapchat users in Western Europe.
• There are around 36.2 million Snapchat users in Northern Europe.
• There are around 29.2 million Snapchat users in Northern Africa.
• There are around 18.9 million Snapchat users in Eastern Europe.
• There are around 17.6 million Snapchat users in Central America.
• There are around 16.6 million Snapchat users in Southeastern Asia.
• There are around 15.7 million Snapchat users in Southern Europe.
• There are around 10.9 million Snapchat users in Western Africa.
• There are around 9.0 million Snapchat users in Oceania.
• There are around 5.7 million Snapchat users in Southern Africa.
• There are around 2.1 million users in Eastern Africa.
• There are around 1.4 million Snapchat users in Central Asia.
• There are around 1.1 million Snapchat users in Eastern Asia.

Twitter Statistics 2023

Are you looking to boost your Twitter engagement? Start by closely examining what your competitors are doing right (and wrong) on the platform. This will give you a valuable starting point for crafting a Twitter strategy that sets your business apart.

Next, focus on finding your unique voice and style on Twitter. This could mean injecting some humour into your content or sharing informative and educational updates. Remember, the key is to stand out and be memorable.

Whatever that combination is, don't forget to keep an eye on the latest Twitter statistics and trends, as they can provide valuable insights into what works and what doesn't on the platform. Use this information to your advantage and get your Twitter strategy humming along!

• Twitter active users reached 544 million users in October 2022.
• Marketers can reach roughly 21 million users with ads on Twitter.
• Twitter stands 16th on the list of the world's most 'active' social media platforms.
• Almost6.1%of all the people on Earth use Twitter today.
• As of July 2022, Twitter had 238 million monetizable daily active users.
• According to HubSpot, 79%of marketers will continue investing in Twitter Spaces in 2022.
• 7.8%of all people around the world aged 13 and above use Twitter today.
• Twitter.com was visited times per month in May 2022.7.1 billion
• Twitter is a popular social media site for news.
• By 2025, Twitter users are expected to grow to 497.48 million.

Twitter Users By Age

• 6.6% of people between the ages of 13-17 use Twitter.
• 17.1% of people between the ages of 18-24 use Twitter.
• 38.5% of people between the ages of 25-34 use Twitter.
• 20.7% of people between the ages of 35-49 use Twitter.
• 17.1% of people that are 50+ years old use Twitter.

Twitter Users By Country

• The United States of America has around 83.4 million active Twitter users.
• Japan has approximately 60.7 million active Twitter users.
• India has approximately 24.8 million active Twitter users.
• Indonesia has approximately 21.2 million active Twitter users.
• Brazil has approximately 20.6 million active Twitter users.
• The United Kingdom has around 19.8 million active Twitter users.
• Turkey has approximately 18 million active Twitter users.
• Mexico has approximately 15.6 million active Twitter users.
• Saudi Arabia has approximately 14.6 million active Twitter users.
• Thailand has around 12.9 million active Twitter users.

Twitter Hashtag Statistics

• Using hashtags with tweets increases their engagement by 100% for the individual and 50% for a brand.
• The optimal number for the correct usage of hashtags per tweet is between one and two. A 21% rise in engagement is expected by following this strategy closely.
• Tweets using more than two hashtags experience 17% less engagement.
• Tweets that only add a couple of hashtags have a 55% greater chance of being retweeted by someone.
• Twitter ads that don't include hashtags get 23% more engagement.
• The average number of hashtags tweeted every day is 125 million.

Pinterest Statistics 2023

Pinterest is a unique social media platform that focuses on visuals and allows users to discover and save ideas for various topics such as fashion, home decor, and more. As a business, Pinterest can be an effective tool to drive traffic and sales to your website. To make the most of Pinterest marketing, it's important to stay up-to-date with the latest statistics and trends on the platform.

One of the valuable insights you can gain from these statistics is the demographics of Pinterest's user base. By understanding the age range, gender, and location of your target audience, you can create targeted content that resonates with them. Additionally, observing trends and popular topics on Pinterest can give you ideas on how to create content that is likely to be shared and engaged with by users.

With these insights in mind, you can create a successful Pinterest marketing strategy that meets your business objectives. Read on to discover the latest Pinterest statistics and trends that can help you achieve your marketing goals.

• Today, 5.4%of all the people on the Earth use Pinterest.
• The total number of people using Pinterest each month didn't change in three months as of July 2022.
• 7%of all people aged 13 and above worldwide use Pinterest today.
• Pinterest's advertising tools indicate that marketers can reach 251.8 million users on the platform as of July 2022.
• As of July 2022, Pinterest growth has declined by 21 million (-4.6%)compared to July 2021.
• Over the past 12 months, Pinterest's advertising audience reach grew by 12.7%.
• Advertisers on Pinterest can now reach 28 million more users than they could in 2021.
• More than 70% of Pinterest users are female.
• Users aged between 25 and 34 account for the largest share of the Pinterest audience.

Pinterest Users By Age

• 48.1 million (19.8%) people between the ages of 18-24 use Pinterest.
• 95.6 million (37.2%) people between the ages of 25-34 use Pinterest.
• 36.9 million (14.7%) people between the ages of 35-44 use Pinterest.
• 20.2 million (8.2%) people between the ages of 45-54 use Pinterest.
• 21.7 million (8.5%) people between the ages of 55-64 use Pinterest.
• 9 million (3.6%) people 65+ years old use Pinterest.

Pinterest Users By Gender

• 76.5%of Pinterest's users are female.
• 15.6%of Pinterest's users are male.

Pinterest Users By Age And Gender

• 16.7% of total active Pinterest users worldwide are female, and 3.1% are male between the ages of 18 and 24 years.
• 30.5% of total active Pinterest users worldwide are female, and 6.8% are male between the ages of 25 and 34 years.
• 12.2% of total active Pinterest users worldwide are female, and 2.5% are male between the ages of 35 and 44 years.
• 6.7% of total active Pinterest users worldwide are female, and 1.6% are male between the ages of 45 and 54 years.
• 7% of total active Pinterest users worldwide are female, and 1.5% are male between the ages of 55 and 64 years.
• 2.9% of total active Pinterest users worldwide are female, and 0.7% are 65+ year-old males.

Pinterest Users By Country

• The United States of America has about 88.6 million active Pinterest users.
• Brazil has about 32.1 million active Pinterest users.
• Mexico has about 20.6 million active Pinterest users.
• Germany has about 15.1 million active Pinterest users.
• France has about 10.4 million active Pinterest users.
• Canada has about 9.1 million active Pinterest users.
• The United Kingdom has about 9.1 million active Pinterest users.
• Italy has about 8.7 million active Pinterest users.
• Spain has about 6.9 million active Pinterest users.
• Argentina has about 6.1 million active Pinterest users.
• Colombia has about 5.3 million active Pinterest users.
• Poland has about 4.9 million active Pinterest users.
• The Netherlands has about 4.5 million active Pinterest users.
• Australia has about 4.3 million active Pinterest users.
• Chile has about 3.5 million active Pinterest users.

Pinterest Users By Country

• The United States of America has about 88.6 million active Pinterest users.
• Brazil has about 32.1 million active Pinterest users.
• Mexico has about 20.6 million active Pinterest users.
• Germany has about 15.1 million active Pinterest users.
• France has about 10.4 million active Pinterest users.
• Canada has about 9.1 million active Pinterest users.
• The United Kingdom has about 9.1 million active Pinterest users.
• Italy has about 8.7 million active Pinterest users.
• Spain has about 6.9 million active Pinterest users.
• Argentina has about 6.1 million active Pinterest users.
• Colombia has about 5.3 million active Pinterest users.
• Poland has about 4.9 million active Pinterest users.
• The Netherlands has about 4.5 million active Pinterest users.
• Australia has about 4.3 million active Pinterest users.
• Chile has about 3.5 million active Pinterest users.

LinkedIn Statistics

LinkedIn is a social media platform that is primarily focused on professional networking. It provides a unique opportunity for businesses and individuals to showcase their skills, knowledge, and achievements to potential employers or clients.

If you want to make the most out of LinkedIn, it's important to understand the latest statistics and trends on the platform. This can help you develop a winning marketing strategy that can help you generate leads and build meaningful connections.

One of the best ways to generate leads on LinkedIn is by creating engaging content that resonates with your target audience. By using popular hashtags and participating in discussions on other people's posts, you can attract more followers and build a strong network of business professionals.

With the right approach, LinkedIn can be a valuable tool for promoting your business and building your professional brand. Use these LinkedIn statistics to gain a better understanding of the platform and start developing a winning marketing strategy today.

• Today,10.7%of all the people on Earth have a LinkedIn account.
• In 2022, LinkedIn's advertising audience reach grew by 10.6%.
• As of 2022, LinkedIn is the most popular in the USA.
• Almost two-thirds of LinkedIn users are aged 25-34 years.
• 49 million Every week, people use LinkedIn's online job boards to look for jobs as of 2022.
• 40% of monthly active users use LinkedIn daily. 
• LinkedIn saw a 22%increase in engagement in 2022.
• LinkedIn is currently available in different languages.
• 101 job applications are submitted every second on LinkedIn.
• 52 million people use LinkedIn to search for jobs each week.
• 8 people are hired every minute on LinkedIn.

LinkedIn Users By Age

• 170 million (20.1%) people between the ages of 18-24 use LinkedIn. 
• 490 million (58%) people between the ages of 25-34 use LinkedIn.
• 140 million (19%) people between the ages of 35-54 use LinkedIn.
• 21 million (3%) people that are 55+ years old use LinkedIn.

LinkedIn Users By Gender

• 56.4%of LinkedIn users are male.
• 43.6%of LinkedIn users are female.

LinkedIn Users By Age And Gender

• 8.9%of total active LinkedIn users worldwide are female, and 11.11%are male between the ages of 18 and 24 years.
• 25.3%of total active LinkedIn users worldwide are female, and 32.7%are male between the ages of 25 and 34 years.
• 7.9%of total active LinkedIn users worldwide are female and 11.1%are male between the ages of 35 and 54 years.
• 1%of total active LinkedIn users worldwide are female, and 1.9% are 55+ year-old males.

LinkedIn Users By Country

The United States of America has 190 million LinkedIn members.

• India has 91 million LinkedIn members.
• China has 60 million LinkedIn members.
• Brazil has 56 million LinkedIn members.
• The United Kingdom has 34 million LinkedIn members.
• France has 25 million LinkedIn members.
• Indonesia has 21 million LinkedIn members.
• Canada has 20 million LinkedIn members.
• Mexico has 18 million LinkedIn members.
• Italy has 1 million LinkedIn members.

Social Media Advertising Statistics 

Smart advertisers are always on the lookout for trends that can help them decide where to invest their advertising dollars in the upcoming year. By analyzing advertising statistics, you can gain valuable insights into where to focus your efforts and how to reach new and more targeted audiences at the lowest cost possible.

Social media advertising statistics are particularly useful for marketers who want to stay ahead of the curve. By understanding the latest trends and shifts in consumer behaviour, you can create more effective campaigns that resonate with your target audience.

So what are some of the exclusive trends that have been observed over the past year? Read on for a glimpse into the latest social media advertising statistics that can help you refine your advertising strategy and achieve your business goals.

• Globally, the U.S. remains the social media ad market, with an ad spend of $80,670 million. 
• By 2026, the total value of the social media ad spending market is expected to increase to$358 billion
• In Q3 2022, social media ad spending growth worldwide was higher than in the base quarter (Q3 2021).12%
• The cost-per-mille (CPM) of advertising on social media was in Q3 2022.$8.15
• In Q3 2022, the click-through rate (CTR) for social networks reached1.21%
• In Q3 2022, the volume of social media ad impressions was higher than in Q3 2021.31%

Social Media Engagement Statistics

Statistics can be a crucial tool for brands to assess whether their social media strategy is effective and to measure their social media return on investment (ROI). Social media engagements go beyond a simple acknowledgement of your brand; they represent a form of interaction between your business and your customers, where customers play an active role in responding to or engaging with your content.

Keeping an eye on social engagement statistics can help you develop a better understanding of how your target audience interacts with your brand on social media. It can also provide valuable insights into what type of content resonates with your audience, and where you should focus your efforts to improve engagement rates.

So, whether you're looking to boost your brand's online presence, grow your social media following, or simply improve your social media engagement rates, understanding the latest social media engagement statistics is essential. Read on to discover the latest trends in social media engagement and how they can guide your social media marketing strategy.

• 80% of all Twitter engagement happens on a mobile device. 
• The average Facebook Page engagement rate across all post types is 0.07%, equating to 1 engagement on an average for every 1,429-page followers.
• Carousel posts on Instagram have the highest engagement rate of 0.73%.
• Instagram business accounts with less than 10,000 followers have the highest engagement rate of 0.75%.

Social Media Statistics For Businesses

Today, social media has become a prominent tool for businesses to connect with customers worldwide. With an incredible number of social media users across the globe, it has become more important than ever for businesses to establish a presence in the social market.

However, social media algorithms are continuously changing, and businesses need to stay on top of their game by testing out new strategies around app updates and evolving consumer behaviour.

To remain competitive in the market, brands need to stay up to date with the latest social media trends and statistics. By analyzing consumer behaviour, engagement rates, and content performance, businesses can adapt their social media strategies and create effective campaigns to reach their target audience. Social media provides businesses with valuable insights into customer preferences, behaviours, and opinions, helping them make informed decisions on their marketing efforts.

Using social media for business is essential in today's digital age. With the right strategies in place, brands can use social media to build brand awareness, increase website traffic, and boost sales. Social media is a cost-effective marketing tool that can reach a vast audience and provide a personalized customer experience. As social media algorithms continue to evolve, businesses must stay up to date with the latest social media statistics and trends to remain competitive in the market.

• For 90% of those with a social media account, social media has been a method of communicating with brands and businesses.
• Businesses are expected to use social media to provide customer service to 70% of customers.
• After a negative customer service experience, 18% of consumers said they would take their issues to social media.
• 91% of marketers do business on social media.
• 90% of all Instagram users follow a business account.
• 2 in 3 people surveyed agree that Instagram enables interaction with brands.
• 50% of users are more interested in a brand when they see ads for it on Instagram.

Social Media Predictions 

• People will watch more videos in 2023, forcing firms to alter their business plans.
• Social listening will increase as part of the social media trends for 2023. Consider employing social listening at least once per quarter.
• The main Facebook feed in 2023 is expected to contain 40% of Pages you don't follow.
• Meta would offer additional options for sponsored avatar accessories, themed outfits, and innovative ways to interact and connect online.
• Instagram releases its full-screen feed feature, perhaps with a small group of users interacting with Reels/Stories.
• In 2023, Meta engagement is set up to be entirely driven by AI, for instance, adding more suggested content to a user's newsfeed.

Social Media Statistics Summary

• Active social media users have passed the 4.74 billion mark.
• 9 in 10 internet users use social media every month.
• Facebook has 2.9 billion MAU (monthly active users).
• YouTube has 2.5 billion MAU.
• WhatsApp has 2 billion MAU.
• Instagram has 1.3 billion MAU.
• Twitter has 436 million MAU.
• Pinterest has 433 million MAU.

Sources: Datareportal, Demandsage, Statista, Google, Statusbrew