If you're like most business owners, you know that social media is a powerful tool to reach new customers and grow your business. But with so many platforms to choose from, it can be hard to know which ones are right for your business.
In this blog post, we'll share the best social media platforms for your business, based on your business goals and objectives. Whether you're looking to build brand awareness, generate leads, or drive sales, we've got you covered.
What is Social Media?
Social media is a broad category of websites and apps that focus on communication, communities, interaction, sharing, and collaboration.
The Best Social Media Platforms for Your Business
When it comes to social media and business, it's important to consider which platforms will work best for you. Social media provides a personalized and cost-effective way to engage with customers, and its reach and targeting capabilities are second to none.
So, without further ado, here are the best social media platforms for your business:
1. Google Business Profile
Google renamed Google My Business to Google Business Profile, in 2022. Google Business Profile not only lets customers know that you are selling something they want, but it also provides reviews to give them social proof that your quality is good.
You can also use Google Business Profile to publish content locally. Before you start thinking about the content, however, it is critical that you claim and verify your listing.
With an improved search and maps experience, you can finish your verification, update your profile, or fix other issues right from the search and modify what people see when searching for your business, including responding to reviews. Consider this: An updated profile is 70% more likely to drive visits to the location, receives 7x as many clicks, and is 50% more likely to result in a purchase.
With over 5 billion active users, the Google business profile is definitely one of the best social media platforms for businesses.
With over a billion active users each day, Facebook is quickly becoming one of the best ways to find and engage with your target audience. You can find new customers and use it to build your email list and keep customers engaged after they've made a purchase.
Many companies choose to set up private groups within a platform like Facebook, where paid customers can join, engage, ask questions, and get personalized experiences from a brand. Even though Facebook's user base has slowed down in recent years, there is no doubt that it will continue to be one of the best platforms for marketing and advertising.
The bottom line is that Facebook is the right tool for almost every business. While paid ads can get annoying and costly, they are completely optional. Your best option is to keep your accounts up and running so you stay in touch with users. If you have the budget and the time (not to mention patience), you may want to consider running some ads.
Instagram's quick ascension to popularity is often cited as an example of "overnight success." Within two months of launching in 2010, the photo-sharing app had amassed over one million users.
The platform now boasts over a billion users each day, making it one of the most effective social media networks for businesses. Although Instagram began as a photo-sharing service, it still retains this feature as its primary function.
Instagram has become a powerful platform for brands to share their products, values, and voices through its Stories feature. This makes it an excellent tool for prospecting and connecting with potential customers.
If you're targeting a younger audience who are accustomed to making purchases on their phones, Instagram is an ideal platform. Plus, with Instagram's Checkout feature, it's ready for eCommerce right out of the gate. Your customers can scroll through product images and purchase the one they want directly from their Instagram account.
YouTube is a leading video-based platform with over two billion users per month. It is a popular destination for people seeking entertainment and education through videos. YouTube has emerged as a key player in the social media landscape, offering a unique and engaging experience for users.
YouTube provides an excellent platform for creating video content to support your other text-based content, such as blogs. You can use tutorial videos to show off product descriptions visually, or provide a personalized press release for your viewers. Engaging with users on YouTube is a great way to build a strong video channel.
It is important to ensure that your videos are optimized for YouTube SEO so that they are more likely to be viewed.
You may also want to investigate ways to use YouTube to build an email list. Overall, YouTube is an excellent social media platform for businesses in 2020 and beyond.
It may take some time to learn how to film and edit videos that meet users' expectations, but it doesn't have to be expensive. Most modern smartphones can record high-quality videos.
To ensure your website gets more traffic and conversions, optimize your titles and descriptions for YouTube SEO.
If you are ready to get more traffic to your site using inbound marketing strategies, contact us today!