How to build an SEO strategy

Nov 17, 2022 1:23:08 AM | SEO How to build an SEO Strategy


Do you know what makes a good SEO strategy? In our digital age, consumers spend 81% of their time searching online for information. That means a well-thought-out SEO strategy is crucial if you want to rank high in search engines, get more traffic, and earn more revenue.

An effective SEO strategy involves optimizing your site content and linking strategies to improve rankings. This includes things such as incorporating keywords, creating quality backlinks, using social media, and writing compelling content.

Whether you run a blog or a large corporation, an effective SEO strategy requires careful research on the best practices to follow. Here's a step-by-step guide to creating a successful SEO strategy.


What is SEO?

SEO stands for search engine optimization. The purpose of SEO is to increase a business's visibility in organic search results.


What is an SEO strategy?

An effective SEO strategy is a process you follow to improve your chances of getting organic traffic from search engines. This can be done by organizing your website's content in a way that makes it more likely to show up in search results. By doing this, you can improve your website's visibility and draw in more potential visitors.

The importance of your SEO strategy rests on its ability to help you generate content that is relevant to what users are actually searching for. By creating content with this focus, you can ensure that it will be useful to your audience and that it has a greater chance of ranking well in search engines.

For content marketing, an effective SEO strategy is key to ensure your content is discoverable in the first place - especially in search engine result pages (SERPs). If your content is scattered and unorganized, search engine bots will have a more difficult time indexing it.


Do You Really Need SEO?

If you're debating whether or not your business needs SEO, know that it's one of the most effective ways to reach new customers. By optimizing your site for search engines, you'll improve your visibility and attract more leads. Hiring an agency of SEO experts like us at Fine Media will put you on the right path.

You may be tempted to forego investing time in organic search if you have someone who handles paid search or affiliate marketing for you. However, this would be a mistake. While paid search and affiliate marketing are important, they should not be your only focus when it comes to online marketing. Organic search is a vital piece of the puzzle and should not be overlooked.

Organic search is responsible for over half of all website visits and should be a key part of every organization's digital marketing strategy - whether you are a large multinational corporation or a small local business. This is especially important for sites that are targeting consumers.

If you want to build trust with your website's visitors, one way to do so is by providing helpful, relevant content. By doing this, you can ensure that your site is aligned with your customer's needs and expectations, which can lead to higher quality leads and conversions. Plus, since you're not paying per click, your cost-per-conversion (CPC) will be lower.

Even with the best Pay Per Click campaign and motivated affiliates driving customers to your website, you're only addressing half the potential market if you're neglecting organic search.


What is SEO?

Search Engine Optimizers (SEOs) are the folks that tweak websites to help them rank better in SERPs and get more organic traffic. Essentially, SEOs are highly-specialized content strategists that help businesses uncover opportunities to answer questions that people have about their industry.

On-page SEO: This type of SEO is focused on what content is actually on site pages, and how it can be optimized in order to increase the website ranking in certain keywords.

Off-page SEO: This SEO focuses on links directed to a site from other places online. The number of backlinks the website has from reliable sources helps to establish credibility with search algorithms.

Technical SEO: This type of SEO is focused on a website's backend architecture, such as site code. Google is as concerned with the technical setup as the content, which is why this placement is important to rankings.

It is important to remember that every company has different objectives, so an SEO professional must be aware of your industry and what your target audience is looking for. Develop a strategy that will give them what they want and need.

Now we will go through a few steps that you can take to make sure that your SEO strategy sets you up for success.


How to make an SEO Content Strategy

1. Make a list of topics.

2. Make a list of long-tail keywords.

3. Build pages for each topic.

4. Set up a blog.

5. Create a consistent blogging schedule.

6. Create a link-building plan.

7. Optimize media files for your site.

8. Stay up-to-date on SEO news and best practices.

9. Measure and track your content's success.


1. Make a list of topics.

The first step to achieving organic growth is to create a list of topics you want your content to cover. Keywords are the core of SEO, but they shouldn't be your only focus. Write quality content that covers the topics you've chosen, and your site will start to see the benefits.

To start, create a list of 10 words and terms related to your product or service. Use an SEO tool like Google's Keyword Tool, Ahrefs, Semrush, or GrowthBar to research these words, determine how often they are searched, and come up with variations that make sense for your business.


2. Make a list of long-tail keywords based on these topics.

Your next step is to begin optimizing your pages for the given keywords. For each of your main topics, use your keyword research tools to identify 5-10 long-tail keywords that are more specific than your initial main keyword.

We often create content about SEO, but it can be difficult to rank high on Google for such a popular topic with just this acronym. We also run the risk of competing with our own content by creating multiple pages that are all targeting the same keyword - and potentially the same SERPs.

As a result, we also generate content on topics like conducting keyword research, optimizing images for search engines, creating an SEO strategy (which you're reading right now), and other related topics within the SEO umbrella.

Use your long-tail keywords to create blog posts or web pages that explain a particular subject under a chosen pillar. Together, your long-tail keywords form a cluster around a single, pillar-based theme, making it easier for potential customers to find the information they need.

Search engine algorithms are designed to match users with the most relevant information possible. The more specific and targeted your content is, the more likely it is that your audience will find it useful and convert it into leads.

Google finds value in websites by scanning the pages for deep, relevant content. This helps them rank higher in search results and better answer people's queries.


3. Build pages for each topic.

To rank highly on search engines for multiple keywords on a single page, strong website optimization is key. This is where effective techniques and strategies come into play to help improve visibility and ranking.

Assuming you would like a different tone with a similar meaning:

Use the main (pillar) topics you brainstormed to create a page or post that gives a broad overview of the subject matter. Include the long-tail keywords you came up with for each group in Step 2 to provide more detailed information.

The number of pillar pages you create should be based on your business needs, such as the number of products and services you offer.

This will increase your visibility on search engines, making it easier for prospects and customers to find you regardless of the keywords they use.


4. Set up a blog.

Blogging can be an excellent way to improve your website's ranking in search engines and attract new visitors. Each blog post creates a new web page, which gives you another opportunity to achieve a high ranking in the SERPs. If your company does not have a blog yet, it may be time to start one.

If you're stuffing your pages with long-tail keywords in the hopes of getting a better ranking on Google, think again. The search engine giant has come a long way in recent years and now focuses more on the overall meaning of a page than on individual keywords. In fact, too many keywords can actually hurt your ranking.

So how many long-tail keywords should you use? A good rule of thumb is to keep it to three or four per page. Anything more than that, and you run the risk of Google penalizing your site for keyword stuffing. Instead, focus on creating high-quality, keyword-rich content that will help you rank higher in the search results.

When creating content, always link back to the relevant pillar pages on your website. This can be done through tags in your content management system (CMS) or by adding anchor text underneath your article's main content.

Once you have published your blog post, be sure to link it back to the main parent page. This will help support the subtopic and improve your ranking for long-tail keywords. By linking to both pillars and clusters, you are telling Google that there is a connection between the overall subject and the specific keywords you are targeting.

 For more see our guide on how to start a business blog.


5. Create a consistent blogging schedule.

Your blog posts and web pages don't all have to fit into one theme cluster. It can also be beneficial to write about topics that are related to what your customers are interested in, in order to create trust with Google algorithms.

When creating content for your blog, aim to publish at least one new post each week. Keep your target audience in mind when deciding what to write about; although it's important to consider SEO, your readers should always be your top priority. By writing content that appeals to their interests, you'll keep them coming back for more.

When it comes to content, having a strategy in place can help keep you consistent and focused on your goals.


6. Create a link-building plan.

There are a number of different ways to optimize your content for SEO purposes, but subject-clustering is one of the most effective. This technique involves grouping together related topics on your website so that search engines can easily index and rank your content. Although it takes some time and effort to set up, subject-clustering can be a powerful tool for boosting your website's visibility and traffic.

There are a number of different ways to optimize your content for SEO purposes, but subject-clustering is one of the most effective. This technique involves grouping together related topics on your website so that search engines can easily index and rank your content. Although it takes some time and effort to set up, subject-clustering can be a powerful tool for boosting your website's visibility and traffic.

Link building is a key objective for off-page SEO. This process involves acquiring inbound links from other online sources back to your site. This helps to improve your site's visibility and organic search ranking.

Sites with high authority that link to your content generally have a more significant influence on your rankings.s


7. Optimize media files for your site.

This is an important step in your SEO process, particularly when it comes to mobile-friendliness. As your blog or site grows, you will need to use more images, videos, and other media to support your content.

Media files can play a big role in engagement, but it's easy to forget that they can be quite large. Page speed is a critical ranking factor, so it's important to keep an eye on the size of the files you're loading on your site.

The larger the file size, the more difficult it is for the Internet browser to display your site. It is even more challenging for mobile browsers to download those images since bandwidth is significantly lower on their devices. Therefore, the smaller your file sizes, the quicker your site loads.

It is worth considering using a compression tool to decrease the file size before uploading images, videos, and GIFs in order to maintain quality.

When compressing images, both TinyPNG and Googles Squoosh can reduce file sizes significantly. However, it is generally best to keep files within the kilobyte range to ensure quality is not lost.


8. Stay up-to-date on SEO news and best practices.

Make sure you stay up-to-date with SEO news and best practices. The search engine landscape is constantly changing, so it's important to stay on top of the latest trends and best practices. There are plenty of great resources online that can help you stay informed and ahead of the curve.


9. Measure and track your content's success.

Monitoring your SEO progress is crucial to ensure that your efforts are paying off. Keep an eye on key metrics to gauge the success of your overall strategy and identify any potential areas for improvement.

To track your organic traffic, you can use a web analytics tool or build a custom dashboard using Excel or Google Sheets. Indexed pages, conversions, ROI, and SERP rankings can also be tracked to measure success and identify areas for improvement.


Create A Strategy That Supports Your Business Goals

In conclusion, SEO is a powerful tool to drive traffic to your website. But it is not free. There are things you can do to improve your SEO. But you have to be patient. It takes time. This is why you should have an SEO strategy. And that is the kind of thing you can use to ensure that your SEO investment will pay off because once you have this strategy in place, you can be sure that your SEO campaign will be successful.

Ranking on the search pages can be tough. While it might sound tempting to produce content centered on highly trafficked keywords, this strategy might not be helping you achieve your business goals. Instead, choose an SEO strategy that helps you address your unique business needs, such as increasing client acquisition, to achieve greater marketing success.

If you are ready to get more traffic to your site using inbound marketing strategies, contact us today!

Tumisang Bogwasi

Written By: Tumisang Bogwasi

Tumisang is a 2X award-winning entrepreneur, CEO of Fine Media, and a catalyst for empowering brands. With expertise in inbound marketing and digital marketing, he guides companies to generate leads and drive revenue. In his free time, he enjoys playing squash.