Blogging Statistics and Facts

May 5, 2022 3:29:14 PM | Inbound Marketing Blogging Statistics 2024: Eye-Opening Facts You Need to Know

Blogging has become a popular platform for individuals and businesses to share their thoughts, expertise, and experiences. But have you ever wondered about the impact and reach of blogging in today's digital age? 

With the rise of social media and the increasing importance of online presence, blogging has become a crucial tool for individuals and businesses alike. It allows for personal expression, brand building, and connecting with a wider audience. But what do the numbers say about the influence and effectiveness of blogging?

In this article, we will explore the latest blogging statistics that shed light on the growth, engagement, and impact of blogs in various industries. So, let's delve into the world of blogging statistics and discover the numbers behind this ever-evolving digital phenomenon.


Table Of Contents

General Blogging Statistics

Blogging SEO Statistics

Blogging Website Traffic Statistics

Blog Revenue Statistics

Guest Blogging Statistics

Blogging Content Statistics

Blogging Growth Statistics

Social Media Blogging Statistics

Blogging Statistics for Marketers


What is a Blog? Why is Blogging Important?

In the world of digital marketing, particularly in the realm of inbound marketing, a blog is more than just a collection of articles or posts on a website. It serves as a dynamic and versatile tool that plays a pivotal role in attracting, engaging, and nurturing an audience.

A blog is essentially a regularly updated online platform where you can share valuable content, insights, and information related to your niche or industry. 

Blogs are not merely about showcasing your expertise; they are a means of offering value to your audience. By consistently providing informative, data-driven, and engaging content, you can position your brand as an authoritative source in your field. This is where the synergy between blogging and inbound marketing becomes evident.

A blog serves as the foundation of your inbound marketing strategy. It's the place where you not only educate your audience but also establish relationships with them. By consistently delivering valuable content, you can convert visitors into leads, leads into customers, and customers into loyal advocates for your brand.

Ultimate Blogging Statistics

General Blogging Statistics


600 million Blogs


  • 54% of decision-makers say they spend more than one hour per week reading and reviewing thought-leadership content.
  • Conversion rates are nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%).
  • English is the most popular blogging language.
  • There are more than 600 million blogs out of 1.9 billion websites worldwide.
  • 39% of the marketing budget is spent on content marketing by the most effective B2B marketers.
  • 80% of bloggers report that blogging drives results.
  • The bloggers who publish two to six times per week are 50% more likely to report strong results.
  • Bloggers who use 7+ images per post are 2.3X more likely to report strong results.


Blogging SEO Statistics


Blog SEO


  • The number 1 traffic source for high-income bloggers is organic traffic from Google.

  • 68% of online experiences begin with a search engine.

  • The more backlinks a page has, the more organic traffic it gets from Google

  • 71% of bloggers say SEO is the most important source of traffic. 

  • 39% of bloggers who add 10 or more images in their posts report strong results.

  • Blog titles with 6-13 words attract the highest and most consistent amount of traffic.

  • 85% of bloggers are doing keyword research as part of their blogging strategy.

  • 14% of Google searches are posed as a question.

  • SEO is the second leading way to get traffic to a blog.

  • Bloggers who include updating old content in their SEO strategy are twice as likely to report strong results.

  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

  • Only 0.78% of internet users click on a link on the second page of Google searches.

  • 20% of all ranking pages don’t include a meta description.

  • 72% of online marketers describe content creation as their most effective SEO tactic.

  • Only 5.7% of pages will rank in the top 10 search results within a year of publication

  • Longer blog posts (3,000 words or more) receive 3.5 times more backlinks than the average length.


Blogging Website Traffic Statistics




  • Adding a blog to your existing website can increase traffic by as much as 434%.

  • 77% of bloggers report that blogging drives results.

  • Websites that have a blog attract 55% more traffic.

  • HubSpot found that marketers who prioritize marketing efforts are 13x more likely to see positive ROI.

  • Businesses that publish 16 or more posts per month generate 3.5x more traffic.

  • In general, the more backlinks a page has, the more organic traffic it gets from Google.

  • 52% of surveyed bloggers agreed that blogs help add credibility to a website. They use blogs to showcase their expertise in their fields

  • Compounding blog posts generate 38% of all blog traffic.

  • Over the past year, there’s been a 93% increase in blogs using promotional techniques to drive traffic to their post including paid ads.

  • Businesses that blog experience twice as much email traffic as businesses that don’t.

  • 63% of content gets no traffic from Google.

Blog Revenue Statistics 


Lead Growth


  • One in three bloggers monetizes her or his online activity, and about 10% are making over $10,000 per year.

  • Blogs affect customers’ buying decisions as 47% of them go through 3 to 5 blog posts before the buying process.

  • Companies that blog actively have 126% better lead growth.

  • Low-income bloggers spend their time working on their social media presence, publishing frequency, and standing out from similar content.

  • Raising brand awareness: 7 out of 10 customers prefer promotion through articles, rather than ads.

  • High-income bloggers are 4.3 times more likely to use keyword research when deciding what to write about than low-income bloggers.


Guest Blogging Statistics


Guest Blog


  • 96% of readers perceive blogs with multiple authors to be more credible than those with one author.

  • 79% of editors say the guest posts they receive are too promotional.

  • 50% of bloggers perform outreach for guest posts to 10 or fewer contacts a month, while 7% of them pitch to 100 or more blogs per month

  • 93% of editors use page views as a measure of success for a guest post.

  • 93% of editors plan to publish the same amount of guest content or more. 

  • Infographics are becoming easily consumable pieces of content, leading to 52% of blogs wanting to publish infographics from guest bloggers.

  •  37% of guest bloggers are staff members of a company, while 8% are freelancers.


Blogging Content Statistics


Blog Content


  • 53% of bloggers offer downloadable bonus gated content in exchange for email addresses.

  • The majority of bloggers add around two to three images per blog post.

  • “Quality of content” is rated the number one most important success factor among all bloggers.

  • Quality content can increase blog traffic by 2,000%.

  • ‘How-to’ articles are the most popular type of content by far, and 77% of bloggers frequently write this article type.

  • Of those who outsource their content strategy, 88% say that they do so for content creation.

  • Bloggers who added ten-plus images in a blog post reported stronger results.

  • While only 75% of bloggers who place 10 or more photos in an article say it's effective, only 3% of bloggers do this.

  • 34% of bloggers say they experience strong results after including videos in blog posts.

  • The average blog post contains 1416 words.


Blogging Growth Statistics


Blog Growth


  • Search engine optimization tools have suggested that internet users search for “how to start a blog” 121,000 times per month globally.

  • In 2020, there were 31.7 million bloggers in the United States.

  • It is estimated that Google processes about 63000 search queries every second, which is 5.6 billion per day and 2 trillion a month.

  • 83% of bloggers do keyword research, while 26% of them do it for every post. (

  • A study of 2,300 HubSpot customers revealed that businesses that blog witness their monthly leads rise by 126% more than those that don't.
  • Tumblr has more than 500 million blogs.

  • Over 2.5 million blog posts are published every year.

  • Over 409 million people view more than 20 billion pages each month.

Social Media Blogging Statistics


Social Media


  • 97% of bloggers report that social media helps them increase traffic.

  • There’s no “best day” to publish a new piece of content. Social shares are distributed evenly among posts published on different days of the week.

  • 93% of B2B marketers use content marketing. The vast majority of B2B marketers have embraced content marketing over traditional advertising.

  • LinkedIn is the most effective social media platform for delivering content and securing audience engagement.
  • 69% of bloggers say they use social share buttons.


Blogging Statistics for Marketers




  • 91% of B2B marketers use content in their marketing strategies as it’s a strategic approach to attract and retain more customers.

  • In 2020, 89% of content marketers used blog posts in their content creation strategy.

  • Only 30% of bloggers regularly check their blogs’ traffic analytics.

  • Bloggers who utilize blogging for marketing purposes see 13X the ROI of businesses that don’t.

  • 70% of bloggers who earn over $50,000 per year say they are active or very active promoters of their blogs compared to only 14% of lower-income bloggers.

  • 97% of bloggers promote their blog posts via social media and 66% use email marketing to direct people toward their content.

  • 47% of businesses outsource their content marketing to freelancers or agencies.

  • 53% of marketers say blogging is their top content marketing priority.

  • B2B marketers who have blogs get 67% more leads than those who don’t.

  • Blogging is the third most common content marketing strategy, after video and eBooks.



We got our hand-picked statistics from the following sources:

Aberdeen, AhrefsDaily Infographic, GrowthBadgerTopRankBlog, BrightEdge, OrbitMedia, Optinmonster, Backlinko, Thrivemyway, Semrush, Techjury, Quick Sprout, Startupbonsai, Findstack, Webtribunal, firstsiteguide, ReferralRock, Influence & Co., HubSpot, Financesonline, Neil Patel, Statista

Tumisang Bogwasi

Written By : Tumisang Bogwasi

Tumisang is a 2X award-winning entrepreneur and CEO of Fine Media, excels in driving business growth through expert inbound marketing strategies. Outside the office, he sharpens his competitive edge on the squash courts.