Why Digital Marketing is Important

Jul 18, 2022 10:26:41 PM | Digital Marketing Why Digital Marketing is Important


In today's world, digital marketing has become an integral part of our lives. We use digital platforms to communicate instantly, order groceries online, and more. For businesses to thrive in this competitive environment, they need to consider investing in digital marketing strategies.

Digital marketing allows businesses to reach potential customers at their preferred point of contact, whether it be mobile devices or computers. This means that businesses can now have access to new customer segments that were previously overlooked.

Furthermore, digital marketing offers businesses the ability to connect with their audience in ways that weren't possible before. It enables companies to build a brand and create a loyal following. By utilizing various digital marketing tactics, such as social media, email marketing, and content marketing, businesses can increase their visibility and engage with their target audience in a more personal and effective way.

In this blog post, we will delve deeper into the world of digital marketing, exploring its various components, strategies, and benefits.


Digital Marketing

Digital marketing is advertising delivered through digital channels to help promote brands and connect with potential consumers.


What is Digital Marketing?

The term 'digital' encompasses anything related to information or communication technologies - from websites to smartphones to social media networks. In short, digital marketing is all about using these technologies to reach customers and generate leads through various channels.

Digital marketing is about connecting consumers directly to brands via digital platforms such as mobile apps, websites, email campaigns, social media platforms, and other forms of electronic communication. Digital marketing helps companies build their brand awareness and customer base across multiple touchpoints.


Why is digital marketing important?

Digital marketing has become increasingly important for businesses to reach their target audience. With the growth of the internet and social media, more people are spending time online than ever before.

According to Statista, the estimated number of internet users worldwide was 5.3 billion, up from 4.9 billion in the previous year. This share represents 66 percent of the global population. This shift toward digital has created a massive opportunity for marketers to connect with consumers where they spend the majority of their time.

One of the main benefits of digital marketing is that it allows businesses to reach a highly targeted audience. By using data and analytics, marketers can segment their audience based on demographics, interests, and behaviors, and create campaigns that speak directly to their target market. This results in higher engagement rates and a greater return on investment.

Another reason why digital marketing is important is that it allows businesses to measure their success in real time. Traditional marketing methods like TV and radio ads can be difficult to measure, but with digital marketing, businesses can track everything from website traffic and click-through rates to conversions and sales. This allows them to make data-driven decisions and adjust their strategies as needed to maximize their ROI.

Digital marketing is important because it provides businesses with a level playing field. Smaller businesses can compete with larger ones by using digital marketing tactics like search engine optimization (SEO) and social media marketing. With the right strategy and execution, any business can reach a large audience and drive growth online.


Here are some reasons why digital marketing is important:


1. You can focus your efforts on your target audience.

Digital marketing provides the ability to target a specific audience, which is one of its most significant benefits. Marketers can identify potential buyers based on their demographics, interests, behaviors, and location, providing a better understanding of the customer base. By creating segments, marketers can target specific audiences online, helping to tailor the message and reach the intended audience more efficiently.

For example, a marketer may want to send holiday shopping specials via email to women aged 18-24 who live in a specific zip code. This type of targeting helps ensure that the message reaches the desired audience and increases the chances of a response.

Another essential aspect of digital marketing is the ability to track performance. Advertisers can measure the number of impressions, clicks, conversions, and sales generated by their ad campaign. This data helps determine the effectiveness of the marketing efforts and whether any changes are needed for future campaigns. By analyzing these metrics, businesses can optimize their advertising campaigns to reach and resonate with their target audience, making it easier to achieve their marketing objectives.

Overall, the ability to focus on a specific audience and track performance is essential to the success of digital marketing. This enables businesses to create a more personalized and engaging experience for their customers, leading to increased brand loyalty and sales.


2. It's more cost-effective than outbound marketing methods.

Digital marketing is a cost-effective alternative to traditional outbound marketing methods. Unlike traditional advertising, digital marketing doesn't require printing flyers, putting up billboards, sending mailers, or hiring salespeople. Instead, digital marketers use online ads such as banner ads, social media posts, email campaigns, and text messages that are relatively inexpensive compared to traditional marketing methods.

Moreover, digital marketers can track the performance of their ads, making it easy to determine whether changes need to be made to future ad campaigns.

In contrast, outbound marketing is expensive and difficult to measure. Businesses have to pay for print advertisements, radio spots, TV commercials, and more without any guarantee that those tactics will work. It's challenging to tell whether an increase in traffic or revenue came from someone clicking on an ad or searching for a product or service on Google.

Inbound marketing is another cost-effective digital marketing strategy that's simple to measure. When customers find businesses organically, they're already interested in what the business offers. If the business provides useful information on its site, it will attract more visitors, leading to better conversations and increased revenues.

Inbound marketing is all about creating valuable content that attracts potential customers to a business's website, social media profiles, or other online channels. This approach is less intrusive and more likely to convert visitors into leads and leads into customers.


3. Digital marketing evens the playing field

Digital marketing has the potential to level the playing field in any industry. It provides smaller businesses with a cost-effective way to reach potential clients without having to spend millions of dollars on advertising. This is because digital marketing allows for greater targeting and personalization, making it one of the most effective ways to connect with consumers and build brand awareness.

Smaller businesses often struggle to stand out against larger brands because of limited budgets. However, they can generate significant revenue online by creating high-quality content. Content marketing is a great strategy for attracting new customers and building relationships with existing ones. This type of content includes blogs, social media posts, videos, infographics, and more.

For instance, a well-written blog post about how to use a product can help a customer decide whether or not to purchase it. Similarly, a video explaining why a particular product works better than another can increase sales.

In addition, digital marketing enables smaller businesses to compete with larger brands by creating targeted advertising campaigns that reach specific audiences.

Overall, digital marketing levels the playing field by providing businesses of all sizes with the tools they need to succeed online. Whether you are a small business looking to increase your reach or a larger brand seeking to improve your online presence, digital marketing is a cost-effective and efficient way to achieve your goals.


4. Digital marketing is measurable

Digital marketing provides businesses with the ability to track and measure the success of their marketing efforts in real time. It offers a comprehensive view of all the metrics businesses need to track, from the number of impressions an ad receives to the number of conversions and ecommerce purchases.

This makes it easier for businesses to optimize their marketing campaigns, which can help increase their return on investment (ROI).

In addition to tracking the performance of individual campaigns, digital marketing also allows businesses to measure the effectiveness of their social media efforts. For example, by analyzing the number of likes, comments, and shares a Facebook post receives, a business can determine whether its post was successful in generating engagement and driving traffic to its website.

Measuring the success of digital marketing campaigns can also help businesses make data-driven decisions about where to allocate their marketing budget. By identifying which campaigns are performing well and which ones need improvement, businesses can optimize their spending and achieve better results.

Overall, the ability to measure the success of digital marketing campaigns is a critical advantage of this marketing strategy. It provides businesses with valuable insights into the effectiveness of their marketing efforts, helping them to make informed decisions and achieve better results.


5. Drives Website Traffic

Digital marketing is a powerful tool that can help businesses drive website traffic. One of the major benefits of digital marketing is that it allows you to track every visitor to your site and see whether they are engaged with your content. This information is incredibly valuable because it lets you understand which marketing channels are working best for your business.

For instance, you can analyze which social media posts generate the most leads and which ones don't, or which landing pages perform better than others. Armed with this knowledge, you can optimize your digital marketing campaigns and allocate your resources accordingly. By focusing your efforts on improving conversion rates across your entire site, rather than just one section, you can drive more traffic to your site and increase your revenue.

In addition, digital marketing lets you experiment with different tactics and strategies to see what works best.

For example, if you notice that most of your visitors come from Facebook, you might decide to invest more time into creating engaging posts there. You could also try running Facebook ads or collaborating with influencers to expand your reach.

Overall, digital marketing is an essential tool for businesses that want to drive website traffic and increase their revenue. By tracking and analyzing visitor behavior, you can make data-driven decisions that will help you optimize your marketing efforts and get the most out of your online presence.


6. It's easier to adapt and change a digital marketing strategy

Creating a successful marketing strategy takes a lot of effort, from researching, planning, and testing to refining it. Once you launch the strategy, you need to allow it to take effect before evaluating its success. At this point, if you see areas that need adjustment, you'll make the necessary changes.

However, not everything goes as planned, and you may realize midway that you made a mistake, or an assumption was wrong. Or maybe something unexpected happened that you didn't account for in your marketing strategy. Whatever the reason, being able to adjust or pivot your strategy along the way is crucial because it allows you to avoid starting over entirely.

This is where digital marketing comes in handy as it offers the flexibility to adapt and change your strategy quickly. Unlike traditional marketing, where you'd have to start over from scratch, digital marketing allows you to modify your strategy quickly based on the performance of your campaign.

For example, if you notice that one platform is generating more leads than another, you can allocate more of your budget to the platform that works better.

Furthermore, digital marketing offers real-time data, allowing you to evaluate your campaigns and make the necessary adjustments as needed. This flexibility gives businesses the freedom to respond quickly to market changes, keeping them ahead of their competitors. By continuously improving your marketing strategy based on real-time data, you can generate more leads, increase conversion rates, and ultimately, grow your business.


7. Digital marketing can improve your conversion rate and the quality of your leads

Digital marketing can not only drive traffic to your website but can also improve the quality of leads and increase your conversion rate. One of the advantages of digital marketing is the ability to measure the success of your marketing campaigns. By tracking metrics such as click-through rates, bounce rates, and conversion rates, you can gain insights into what works and what doesn't.

Using this data, you can refine your tactics and optimize your campaigns to improve your conversion rate. This involves making changes to your website, landing pages, and calls-to-action to make them more effective at converting visitors into customers. By focusing on the tactics that work best for your business, you can ensure that every aspect of your campaign is working towards increasing your conversion rates.

Another benefit of digital marketing is that it allows you to generate high-quality leads that are more likely to convert into customers. By targeting your marketing efforts to specific demographics, you can attract people who are more likely to be interested in your products or services. For example, you can use social media ads to target people who have recently shown an interest in products similar to yours.

Investing in online marketing can help you optimize your approach to generate high-quality leads. By using paid advertising, you can focus on generating traffic from people who are more likely to convert into customers. This type of lead generation is often more cost-effective than traditional forms of advertising, which can generate a lot of traffic but may not result in as many conversions.


8. You can engage audiences at every stage

Digital marketing is a powerful tool that enables businesses to engage with their audiences at every stage of the buying cycle. One of the key benefits of digital marketing is the ability to track and analyze how customers interact with brands across various channels. This includes analyzing whether people are clicking on links that take them directly to a product page or a retailer's site.

Digital marketing also provides valuable insights into what consumers think about products and services. By using data analytics tools, marketers can gain a deeper understanding of customer behavior, including where they are coming from, where they go next, and why they interact with certain messages. This data can then be used to make informed decisions about future campaigns and adjust strategies accordingly.

By engaging audiences at every stage of the buying cycle, digital marketing can help businesses build stronger relationships with customers. For instance, a well-crafted email marketing campaign can educate customers about a new product, while social media posts can generate buzz and excitement around a product launch. Digital marketing also enables businesses to provide personalized experiences to customers, such as targeted advertisements and customized landing pages.

Ultimately, by engaging audiences at every stage of the buying cycle, digital marketing can help businesses increase conversions, build brand awareness, and drive revenue growth.


9. Your competitors are already doing it

Digital media has become increasingly important as it has allowed businesses to utilize various digital marketing techniques. However, many businesses still may not realize the value of digital marketing. One of the primary reasons for the importance of digital marketing is that it has become commonplace among businesses, and those who have not implemented these strategies are likely to fall behind their competitors.

Many businesses have already created social media profiles, optimized their sites for search engines, and run online ads to attract new leads. They have also created engaging content in the form of videos, podcasts, and other media to reach and engage their customers.

Today, social media is not just reserved for celebrities and big companies. Everyone is using it to discuss the brands they like and share their experiences. This makes it crucial for businesses to create and maintain a presence on these platforms to remain relevant and competitive.

Businesses that don't invest in digital marketing will likely lose potential leads to their competitors who are already leveraging the power of the internet. The impact of ignoring digital marketing is significant, and companies that ignore it risk falling behind the competition, reducing brand recognition and profitability.


10. You can do Attribution Modeling

Attribution modeling is a powerful tool that allows marketers to understand and optimize the effectiveness of their digital campaigns. It involves tracking and analyzing the various channels that visitors use to arrive at your site, so you can better understand which channels are most effective at driving conversions.

With attribution modeling, you can identify the touchpoints in the customer journey that lead to a sale. This information can then be used to adjust your digital marketing strategy and focus your efforts on the channels that are most likely to convert visitors into customers.

For example, if you notice that most of your sales are coming from paid search ads, you might consider increasing your budget for those ads to drive more traffic and conversions. On the other hand, if you find that your social media efforts aren't producing the desired results, you might want to focus on other more effective channels.

Digital technologies have made attribution modeling much easier and more accessible. You can now track every interaction that happens on your site, including email campaigns, social media posts, and other marketing efforts. This data can be used to build a detailed picture of your audience, so you can make informed decisions about your marketing strategy.

Overall, attribution modeling is a crucial tool for any business that wants to maximize the effectiveness of its digital marketing efforts. By understanding how visitors arrive at your site and which channels are most effective at driving conversions, you can make smarter decisions about how to allocate your marketing budget and resources.


It's time to do Digital Marketing!

Digital marketing has become increasingly crucial in the last decade due to the rise of social media sites like Facebook and Twitter. Companies have had to adapt their strategies accordingly to remain competitive. To succeed online, it is necessary to understand how to use these tools effectively. This involves creating content that engages your audience, promoting your posts, and measuring your success.

To succeed in digital marketing, it is essential to focus your efforts strategically. Concentrate on reaching the right people and using the right channels to connect with them, rather than attempting to reach everyone who uses the internet. This approach will help you maximize the effectiveness of your campaigns and achieve better results.

Furthermore, digital marketing provides a wealth of benefits. For instance, it enables you to measure the success of your marketing efforts and refine your tactics accordingly. It also allows you to engage with your audience at every stage of the buying cycle, gaining insights into consumer preferences and behaviors. Additionally, digital marketing provides a way to optimize your approach and generate high-quality leads cost-effectively.

In summary, digital marketing has become increasingly important in today's business landscape. By investing in digital marketing, businesses can remain competitive and maximize their returns. By focusing on the right channels and audiences, creating engaging content, and leveraging data to refine their tactics, businesses can create a strong digital presence and achieve their goals. 

Tumisang Bogwasi

Written By: Tumisang Bogwasi

Tumisang is a 2X award-winning entrepreneur and CEO of Fine Media, excels in driving business growth through expert inbound marketing strategies. Outside the office, he sharpens his competitive edge on the squash courts.