Content Marketing Statistics

Sep 11, 2022 12:38:31 AM | Content Marketing Content Marketing Statistics You Should know


How much time does it take to create content marketing material? Is it really worth spending that much time creating content? What kind of statistics should you pay attention to when determining the amount of effort required to generate quality content?

Content marketing has become a vital part of every successful marketing campaign. If done well, it can increase brand awareness, generate leads, retain customers, and boost sales. Today, businesses rely heavily on their websites to get new visitors, and through content marketing, they can attract even better traffic from social media platforms and other sources.

Content marketing is a way of creating and distributing relevant content to attract customers and prospects through various media channels. The goal is to create interest or curiosity around a brand, product, or service, and build relationships with current and potential customers.

We're here today to talk about content marketing statistics. So without further ado, let’s begin.



Content marketing is a strategic marketing approach to planning, creating, distributing, sharing, and publishing content to your target audience. The aim is to increase brand awareness, sales, engagement, and loyalty.

We're here today to talk about content marketing statistics. So without further ado, let’s begin.


Content Marketing Stats to Know


1. 90% of marketers using content marketing plan to continue investing the same amount in the channel in 2022.

Content marketing has become one of the best ways to market online. It helps businesses build trust with their audience, increase brand awareness, and drive more leads and sales. But if you want to make sure you are getting the most out of your investment, you should consider planning.


2. 66% of marketers expect their 2022 content marketing budget to increase more than their 2021 budget.

Content marketing has been around for many years, but marketers are increasingly investing more resources in creating engaging content to help boost sales and engagement with current customers while attracting new ones.

Marketing budgets have also increased, as organizations become more aware of their digital presence and how it can impact sales.


3. Over 60% of marketers measure the success of their content marketing strategy through sales.

The goal of any content marketing campaign is to generate more leads and sales. If you’re not measuring your results, then you won’t know whether or not your efforts are working.

If someone purchases a product or service after reading online content, what was learned about the brand can be traced back to the company's marketing efforts. This is referred to as tracking attribution. When this happens, marketers can see how much money they have made based on specific campaigns and the performance of individual pieces of content.


Defining Content Marketing Success


4. 55% of successful content marketing strategies focused on improving the quality of content

There are several ways to improve content quality—from hiring writers who can write high-quality content to editing existing posts before publishing them. Content curation refers to creating new or updating existing content based on other sources of information. It’s best to focus on making one piece of content better than another rather than trying to replicate all of the same tactics employed by others.


5. 46% of those surveyed made SEO a priority

One thing is certain about those who practice SEO; they know it pays off. Even if their websites are already ranked high by Google, they still plan to optimize them further so more people find out about them.

SEO is an ongoing process that requires constant attention and improvement. The good news is that there are tools available to help you track and analyze your progress.


6. 41% focused on creating more video and visual content

There are many other ways to gain exposure besides posting videos online or uploading them to sites like YouTube; however, if you want people to view your work, there's no better way than by making high-quality video content.

Video content is great because it allows viewers to get a feel for your personality and voice. You can also use it to demonstrate products or services and show potential clients why they should choose you over competitors.


Video content marketing statistics


7. 93% of content marketers believe that video converts the same or better than other forms of content

We are living in an era where people have started relying more and more on visual media. People now spend hours each day watching videos on YouTube and Facebook alone. It has become imperative to create great quality content with great storytelling capabilities. With the help of videos, companies can connect emotionally with their customers. They also help them learn about products and services. 


8. Articles with videos get 83% more traffic than those without 

It has been proven that people are more likely to watch videos if they read along while watching them. So why don't you add some video content to your website? If you have a lot of text on your blog or webpage, consider adding video clips that can be played alongside the written material. This way, readers can enjoy both readings and watch at the same time.

In fact, articles with more than three videos generated 55% more backlinks than those with none.


9. 82% of marketers reported that video has become more important than ever as a medium. 

Video marketing is becoming increasingly popular because it allows businesses to connect with their customers at a deeper level by providing information, advice, or entertainment through short-form videos. Videos are also highly shareable, meaning they can quickly go viral. So if you have a great product and some compelling copy, video marketing is a powerful way to spread the word.


B2B Content Marketing Statistics


10. 76% of B2B marketers blog, and 73% publish case studies 

Blogging is important, but the quality of your blog posts matters most. Not every blog post is created equal. Case studies are one of the 15 different kinds of articles that will help drive traffic to your website, keep visitors engaged, and turn them into customers.

A case study describes the steps you took, the challenges you encountered, how you overcame them, and the results you achieved. If you can write more case studies, you won't ever be short of leads.


Should you adapt your content marketing?

Content is more important than ever. During the coronavirus pandemic, the content was one of the best ways to connect and remain at the forefront of your audience’s minds.

But even before this crisis hit, content marketing had already taken off. The good news is that there are plenty of opportunities to use content marketing to grow your business. 

Formalizing content creation processes was one of the tactics used by the most successful content marketers. Next up, improve the quality of your content so that it's better than ever before.

Make sure your content is personalized and humanized, but don't forget to back it up with solid research and an understand­ing of your customer base. Don't be afraid of showing your personal style and unique qualities, even if they're not always perfect. Give people a reason to engage with your content.


Sources: HubSpot, Semrush, Impactplus,,

Tumisang Bogwasi

Written By: Tumisang Bogwasi

Tumisang is a 2X award-winning entrepreneur, CEO of Fine Media, and a catalyst for empowering brands. With expertise in inbound marketing and digital marketing, he guides companies to generate leads and drive revenue. In his free time, he enjoys playing squash.