--- title: How to Create a Sales Battlecard Reps Use on Calls description: "Create a sales battlecard in eight steps: pick the situation, gather evidence, write a one-page card, add objection handling and keep it current." image: https://www.finemediabw.com/hubfs/Blog/Sales%20Enablement/Consideration/How%20to%20Create%20a%20Sales%20Battlecard%20That%20Reps%20Use%20on%20Calls/sales-battlecards-share-1200x630.png --- [![Fine\_Media\_logo\_Set\_HubSpot Website Logo Stacked](https://www.finemediabw.com/hubfs/Fine_Media_logo_Set_HubSpot%20Website%20Logo%20Stacked.svg "Fine_Media_logo_Set_HubSpot Website Logo Stacked")](https://www.finemediabw.com/) - Solutions - [Inbound Marketing](https://www.finemediabw.com/inbound-marketing) - [Website Design](https://www.finemediabw.com/website-design-and-development) - [Sales Enablement](https://www.finemediabw.com/sales-enablement) - [Customer Success](https://www.finemediabw.com/customer-success) - [HubSpot Services](https://www.finemediabw.com/hubspot-services) - [Insights](https://www.finemediabw.com/blog) - [About](https://www.finemediabw.com/about-us) Show submenu for About - [About us](https://www.finemediabw.com/about-us) - [Meet the Team](https://www.finemediabw.com/our-team) - [Our Story](https://www.finemediabw.com/our-story) - Solutions - [Inbound Marketing](https://www.finemediabw.com/inbound-marketing) - [Website Design](https://www.finemediabw.com/website-design-and-development) - [Sales Enablement](https://www.finemediabw.com/sales-enablement) - [Customer Success](https://www.finemediabw.com/customer-success) - [HubSpot Services](https://www.finemediabw.com/hubspot-services) - [Insights](https://www.finemediabw.com/blog) - [About](https://www.finemediabw.com/about-us) Show submenu for About - [About us](https://www.finemediabw.com/about-us) - [Meet the Team](https://www.finemediabw.com/our-team) - [Our Story](https://www.finemediabw.com/our-story) - [Contact us](https://www.finemediabw.com/contact) - [Contact us](https://www.finemediabw.com/contact) ![How to Create a Sales Battlecard That Reps Use on Calls. Dark type on a pale blue-grey ground, Propello.](https://www.finemediabw.com/hubfs/Blog/Sales%20Enablement/Consideration/How%20to%20Create%20a%20Sales%20Battlecard%20That%20Reps%20Use%20on%20Calls/sales-battlecards-share-1200x630.png) Oct 15, 2026, 10:22:45 PM | [Sales Enablement](https://www.finemediabw.com/blog/tag/sales-enablement) # How to Create a Sales Battlecard That Reps Use on Calls Create a sales battlecard in eight steps: pick the situation, gather evidence, write a one-page card, add objection handling and keep it current. Share - [mailto:?&subject=How%20to%20Create%20a%20Sales%20Battlecard%20That%20Reps%20Use%20on%20Calls&body=How%20to%20Create%20a%20Sales%20Battlecard%20That%20Reps%20Use%20on%20Calls%0A(https%3A%2F%2Fwww.finemediabw.com%2Fblog%2Fsales-battlecards)](mailto:?&subject=How%20to%20Create%20a%20Sales%20Battlecard%20That%20Reps%20Use%20on%20Calls&body=How%20to%20Create%20a%20Sales%20Battlecard%20That%20Reps%20Use%20on%20Calls%0A(https%3A%2F%2Fwww.finemediabw.com%2Fblog%2Fsales-battlecards)) - - - If you lead sales at a growing B2B company, a sales battlecard is the one-page sheet that tells your reps what to say when a buyer compares you with a rival or raises a familiar objection. You create one by choosing the situation, gathering evidence, writing a fixed layout and testing it on live calls. This guide is for CEOs, founders, CROs and sales leaders, and for the product marketers who will write the cards. You get eight steps with a finish line for each, the checks to make first and the mistakes that leave battlecards unread.   | **Sales Battlecard** A short, scannable sheet that gives sales reps the facts, comparisons and talk tracks they need to handle a specific competitor or objection during a live sales conversation. | | --- | ## By the end you will have a sales battlecard reps can use mid call A good card is short enough to read in a minute and specific enough that a new hire can use it on a first call. Here is what a finished card holds. - **A company overview in a sentence or two.** Who the competitor is, who they sell to and how they position themselves. - **Where you win and where you lose.** Honest notes on competitor strengths and the competitor's gaps. - **Key differentiators.** Three or four points that matter to the buyer, each with a proof point. - **Objection handling.** The hardest things buyers say, each with a short reply. - **Talk tracks and questions.** Words a rep can say and questions that steer the conversation. - **A named owner and a review date.** So the card never goes stale unnoticed. Sales battle cards of this kind help reps position the product, counter competitor claims and keep control of the conversation. They are a core piece of sales enablement, and they connect directly to competitive intelligence and revenue operations. For the full picture, read our complete guide to [sales enablement strategy](https://www.finemediabw.com/blog/sales-enablement-strategy). A note on the name: battle cards also appear in card games and in military planning. This guide covers the sales document only. ## What to have in place before you start Most battlecards fail because they are written in isolation. Close these gaps first. - **A clear picture of who you sell to.** Battlecards depend on buyer personas and an ideal customer profile. If yours are loose, use the [ideal customer profile template](https://www.finemediabw.com/blog/ideal-customer-profile-template) first. - **Access to people near the deals.** Reps, sales leaders, customer success and anyone who has heard a buyer compare vendors. - **One owner.** Usually product marketing, with a sales leader as the reviewer. Without an owner, cards go out of date. - **A place reps already work.** Decide now where the card will live, so reps can access battlecards in one click. Most teams use a CRM or their sales enablement tools. - **A view of your competitive positioning.** Know how you describe your edge today, so the card sharpens it instead of inventing a second story. ### Why this matters to your sales process Competition is the normal case, not the exception. Crayon's 2025 State of Competitive Intelligence report says [sellers go head to head with competitors in 68% of deals](https://www.crayon.co/state-of-competitive-intelligence-2025). If a competitor is in most of your competitive deals, your sales team needs shared answers, not private improvisation. Programs also fail for lack of sponsorship. The same Crayon report says [52% of compete programs have no sales executive sponsor](https://www.crayon.co/state-of-competitive-intelligence-2025). Name your sponsor before you write a word. Time matters as well. In Salesforce's State of Sales survey of 4,050 sales professionals, the [average seller spends 40% of their time selling](https://www.salesforce.com/news/stories/state-of-sales-report-announcement-2026/). A battlecard gives that time back by replacing a search through scattered documents with one page. Good sales strategies start with sharing what your best people already know, so every rep can win deals with the same facts. ## How to create a sales battlecard in eight steps ![One route through eight steps in three stages: learn the ground, write the card, then test it where reps work and keep it current.](https://www.finemediabw.com/hs-fs/hubfs/Blog/Sales%20Enablement/Consideration/How%20to%20Create%20a%20Sales%20Battlecard%20That%20Reps%20Use%20on%20Calls/se08-path-blog-1600x900.png?width=1600&height=900&name=se08-path-blog-1600x900.png) Each step ends with what done looks like. Work through them in order, because later steps depend on earlier answers. ### 1. Choose the situation the battlecard must win Start with one situation, not a library. Competitive battlecards work best when they answer a single question a rep asks mid call. Pick from the main types: - **Competitor battlecard.** One named rival, covering where you win, where you lose and how to position against them. - **Objection-handling battlecard.** One objection, such as price or switching effort, with replies. - **Product-specific battlecard.** One offer, with its key features, use cases and the buyers it suits. - **Pain point battlecard.** One customer problem, with the questions that uncover it and the proof that you solve it. Match the card to the stage and the reader. Cards for business development reps focus on early-stage competitor engagement: how to open and which questions to ask. Cards for late-stage sales conversations focus on pricing, risk and final objections. Executive battlecards give leaders a high-level view of a rival, and product battlecards cover features and roadmap questions. Choose the rival or objection that appears most often in your competitive deals. Ask your sales leaders which one costs you the most. Then write that card first. You are done when one sentence names the situation, the buyer persona and the rep who will use the card. ### 2. Interview the people closest to the deals The best intelligence is inside your company. Talk to reps who have won and lost against the rival, to customer success about why existing customers chose you, and to anyone who handles renewals. Ask the same questions each time. When did this competitor appear in the sales cycle? What did the buyer say they liked? What did they ask that you struggled to answer? Which pricing shifts or feature comparisons did they bring up? Record exact buyer wording where you can. Phrases buyers use are the best raw material for talk tracks, and they show you the customer pain points that matter most to potential customers. Keep what people tell you separate from what you can prove, because you will check the claims in step 3. Pull in product marketing early. Product marketers know the positioning and key messaging, and they can tell you which claims your company can support. You are done when you have notes from at least a handful of conversations and a short list of the recurring objections. ### 3. Research the competitor from public sources only Now build the picture of the competitive landscape. Use what the competitor publishes about itself: its website, pricing page, product documentation, press releases, job posts and published customer success stories. This is competitive intelligence you can defend. Note their key features and product features, who they target, how they describe their value proposition and which unique selling propositions they lead with. Capture the competitor's product limits only where their own pages or documentation state them. If you sell against several rivals, do this work for each of the different competitors in turn. Competitor-specific guidance only helps when it is specific, so resist the urge to blend rivals into one generic page. Side-by-side competitive comparisons come later, once each rival has its own facts. Never guess at a rival's weakness and never copy their claims as fact. Where a statement comes from the competitor, label it as their claim. Where you cannot check something, leave it out. You are done when every line about the competitor has a source you can open, and you have noted the date you checked it. ### 4. Write the card in a fixed structure A consistent structure lets reps find the answer in seconds. Keep to one page, with bullet points and short lines, and use the same sections on every card. This works as a sales battlecard template you can copy: - **Company overview.** A brief description of the competitor and their typical buyer. - **Why we win.** Your key differentiators, each tied to a buyer pain point. - **Where they are strong.** Honest competitor strengths, so reps are not surprised. - **Where they are weak.** The competitor's gaps, from public sources only. - **Landmines.** Questions that expose gaps the rival would rather avoid. - **Quick comparison.** A short table of feature comparisons that matter to the buyer. - **Pricing and cost notes.** Pricing shifts, implementation costs and cost savings, only as far as public pages support them. - **Objection handling.** Covered in step 5. - **Proof points.** Covered in step 6. Write each point in a simple pattern: state the fact, say why it matters to the buyer, and say what the rep should do about it. That keeps the key information on the page and the critical information near the top. Write in plain words a rep would say aloud. Cut any line that does not help in a live conversation. A rep should be able to scan the card in seconds during sales calls, because nobody reads paragraphs while a buyer waits. You are done when the card fits on one page and a rep who has never seen the competitor can read it in about a minute. ### 5. Add objection handling and talk tracks Objection handling is the heart of a card. List the objections from step 2 in the buyer's own words, then write a short reply for each. A reliable pattern is to acknowledge the concern, ask a question, answer briefly and move on. For example, if a buyer says a rival feels simpler, acknowledge that simplicity matters, ask which tasks they want simple, and show how your approach handles those tasks. Add a few talk tracks: opening lines for the first competitive conversation, questions to ask early and a closing line that moves the deal forward. Tailor them to the pain points of each buyer persona. Include guidance for pricing discussions as well. Give reps a way to talk about value before price, and a plain answer for when a rival undercuts you. Add the buying signals that show a deal is moving, so reps recognize them and advance the deal. Understanding the competitor's gaps is what makes your replies credible. You are done when each recurring objection has a reply of two or three sentences that a rep can say naturally. ### 6. Back every claim with proof points A claim without proof sounds like marketing. For each differentiator, add a proof point a buyer can check: a feature described in your documentation, an independent review, a published analyst finding or a customer story the customer has approved for use. Quote only what you have permission to use. Do not state win rates, savings or results that you cannot show with data. If you have no proof for a point, say so in the review and either find it or remove the point. Where you cite a statistic, use a dated study from its original publisher and link it, as this guide does. You are done when each key differentiator has one proof point and its source. ### 7. Put the card where reps work and test it on live calls A battlecard nobody opens is wasted. Put it inside the tools your sales team already uses, whether that is your CRM, your sales decks or your shared drive, and bookmark battlecard links in the places reps look before a call. In your CRM, record the competitor on each deal. In HubSpot, you can [create custom properties to store unique data for your business](https://knowledge.hubspot.com/properties/create-and-edit-properties), such as a competitor field on the deal record. That lets you see which cards matter and which deals they touch. Keep the card short enough to open on a call without losing the thread. If reps have to hunt, they will fall back on memory, and memory is where inconsistent answers come from. Then test. Ask two or three sales reps to use the card on real calls and tell you what they skipped, what they added and what the buyer said. Revise before you roll it out to the whole sales organization. You are done when reps have used the card on live calls and you have changed it based on what they told you. ### 8. Keep the card current with a review rhythm Rivals change their pricing, features and messaging. A stale card does damage, because reps repeat claims that are no longer true. Set a review date on every card. Check each one when the competitor announces a launch, when pricing changes and when sales leaders report a new objection. Retire cards for competitors that no longer appear. Reps lose trust the first time they find outdated information on a card, and an out-of-date card can cost you sales opportunities. Cards should track real changes in competitor strategy, not last year's picture. Some teams use AI features in their competitive intelligence tools to flag new competitive intel and draft updates, but a person should still approve every change. Ask reps each quarter which cards they used. Read your own deal notes for the competitor. A quarterly rhythm is a good starting point; adjust it to how fast your market moves. You are done when every card has an owner, a review date and a rule for when to retire it. For more on the wider program, see the guide to [sales enablement content](https://www.finemediabw.com/blog/sales-enablement-content-to-grow-sales-and-conversions). ## Sales battlecard examples to model Here is how the pieces fit together on one card. The competitor and facts below are invented for illustration, so treat them as a model of the layout and not as claims about any real company. - **Situation.** A buyer in a crowded market is comparing you with "Competitor A" on price. - **Why we win.** Your approach saves the buyer's team time, shown by the walkthrough in your documentation. - **Where they are strong.** A larger partner network that buyers often mention. - **Landmine question.** "How much of your own team's time will setup take, and who owns it afterwards?" - **Objection.** "They are cheaper." Reply: acknowledge the budget, ask what the total cost includes, then compare effort and support in plain terms. - **Proof point.** An approved customer story or a page from your own documentation. Build your own battlecard examples from real conversations in your own pipeline. Real life examples of buyer wording beat invented wording every time. A mid-market buyer and an enterprise buyer rarely worry about the same things, so write a separate card for each segment when the competitive edge differs. The same logic applies to crowded markets, where buyers compare many options and need a reason to shortlist you. Sales success with a card comes from use, not from polish. A plain card that reps open on every call beats a beautiful one that sits in a folder. ## Mistakes to avoid when creating sales battlecards ![Four stage cards, scoping and sourcing, writing the card, building and placing it, and keeping it alive, with the eight mistakes listed under the stage where each appears.](https://www.finemediabw.com/hs-fs/hubfs/Blog/Sales%20Enablement/Consideration/How%20to%20Create%20a%20Sales%20Battlecard%20That%20Reps%20Use%20on%20Calls/se08-leaks-blog-1600x900.png?width=1600&height=900&name=se08-leaks-blog-1600x900.png) Most failed cards repeat a few errors. Check your cards against this list. - **Writing a card for every competitor at once.** Start with one, learn from it and then add more. - **Copying the competitor's claims as facts.** If you cannot source it, leave it out. - **Burying the answer.** Long paragraphs do not work mid call. Keep lines short and the structure consistent. - **Overstating your advantage.** Reps lose trust in a card that ignores competitor strengths. - **Skipping the sales team.** Cards written without reps in the room answer questions nobody asks. - **Leaving cards where nobody looks.** If reps cannot find a card in seconds, they will not use it. - **Letting cards age.** Without a review date, outdated claims reach buyers. - **Measuring nothing.** If you never ask whether reps use the cards, you cannot tell which ones help win deals. ## What you gain when this is done properly ![Three overlapping groups, sales, marketing and customer success, with field intel as the shared region that benefits all three.](https://www.finemediabw.com/hs-fs/hubfs/Blog/Sales%20Enablement/Consideration/How%20to%20Create%20a%20Sales%20Battlecard%20That%20Reps%20Use%20on%20Calls/se08-venn-blog-1600x900.png?width=1600&height=900&name=se08-venn-blog-1600x900.png) A working battlecard turns competitive knowledge from something a few people carry in their heads into something the whole team can use. Each team gains differently. ### Sales gets confident answers in the moment Reps stop improvising when a rival comes up. They get a short, honest card with replies they can say, so they spend more of the call on the buyer's problem. A new rep reaches a useful level sooner, because the best answers are written down. ### Marketing gets a feedback loop from the field Marketing sees which objections recur and which points land, and can write positioning and content that answers them. Cards written in a consistent structure also become a source for sales decks, web pages and comparison content. ### Customer success gets a clearer view of why customers chose you Customer success hears why customers picked you over alternatives and what nearly stopped them. That helps the team set expectations early and protect the relationship, and it feeds approved stories back into the next version of the card. ## Build battlecards on evidence and keep them alive A sales battlecard is a small document with a big job. Choose one situation, gather real evidence, write in a fixed layout, test on live calls and review on a schedule. Propello designs and builds connected GTM systems on HubSpot. If you want your battlecards, deal data and reporting working together, an audit is the place to start. [Book a Propello GTM Audit](https://www.finemediabw.com/contact) ## Frequently asked questions What is a sales battlecard? A sales battlecard is a one-page reference that equips sales reps for competitive conversations. It summarizes a rival or an objection, lists your differentiators and proof points, and gives short talk tracks, so a rep can respond accurately during a live call without searching for information. How do you create a battlecard? Choose one situation, interview reps who work those deals, research the competitor from its own public pages, then write a one-page card in a fixed layout with objection handling and proof points. Test it on live calls, revise it and set a review date. What goes on a competitive battlecard? Include a short competitor overview, why you win, honest competitor strengths and gaps, landmine questions, a quick feature comparison, objection replies, proof points and talk tracks. Add an owner and a review date so reps know the card is current. Is it a battlecard or a battle card? Both spellings are used and they mean the same thing in sales. Pick one for your company and use it everywhere, including file names and search terms, so reps can find the document. This guide uses battlecard for the sales document. How often should you update sales battlecards? Review each card on a fixed schedule and whenever the competitor changes pricing, launches a product or shifts its message. Also update it when reps report a new objection. Retire cards for rivals that no longer appear in your deals. ![Tumisang Bogwasi](https://app.hubspot.com/settings/avatar/77d7e2eaad8ff71b24463dcc39a31e9e) ### Written By: Tumisang Bogwasi Tumisang Bogwasi is the founder and CEO of Propello, a HubSpot partner that designs and builds connected go-to-market systems. [mailto:tumib@finemediabw.com](mailto:tumib@finemediabw.com) ## You May Also Like ### [![Sales Playbook: How to Create One in Nine Steps. Dark and slate type on a white ground, Propello.](https://www.finemediabw.com/hubfs/Blog/Sales%20Enablement/Consideration/Sales%20Playbook%20-%20How%20to%20Create%20One%20in%20Nine%20Steps/sales-playbook-share-1200x630.png) *Oct 15, 2026, 10:22:40 PM | Sales Enablement* Sales Playbook: How to Create One in Nine Steps](https://www.finemediabw.com/blog/sales-playbook) ### [![Sales Enablement Content: The Types That Move Deals at Every Stage. Dark and slate type on a white ground, Propello.](https://www.finemediabw.com/hubfs/Blog/Sales%20Performance/Refresh/Sales%20Enablement%20Content%20-%20The%20Types%20That%20Move%20Deals%20at%20Every%20Stage/sales-enablement-content-to-grow-sales-and-conversions-share-1200x630-v2.png) *Nov 24, 2022, 1:09:42 AM | Sales Enablement* Sales Enablement Content: The Types That Move Deals at Every Stage](https://www.finemediabw.com/blog/sales-enablement-content-to-grow-sales-and-conversions) ### [![What Is a Deal Desk? A Guide for Revenue Leaders. Dark and slate type on a light grey ground, Propello.](https://www.finemediabw.com/hubfs/Blog/Technology%20and%20RevOps/Revenue%20Operations/Consideration/What%20Is%20a%20Deal%20Desk%20-%20A%20Guide%20for%20Revenue%20Leaders/what-is-a-deal-desk-share-1200x630.png) *Oct 10, 2026, 7:55:37 AM | RevOps* What Is a Deal Desk? A Guide for Revenue Leaders](https://www.finemediabw.com/blog/what-is-a-deal-desk) [Learn More](https://www.example.com) [![Fine\_Media\_logo\_Set\_HubSpot Website Logo Stacked White BG White-1](https://www.finemediabw.com/hubfs/Fine_Media_logo_Set_HubSpot%20Website%20Logo%20Stacked%20White%20BG%20White-1.svg "Fine_Media_logo_Set_HubSpot Website Logo Stacked White BG White-1")](https://www.finemediabw.com) We help you propel growth at every stage of the customer journey with inbound marketing and Hubspot. ![provider-horizontal-white](https://www.finemediabw.com/hubfs/provider-horizontal-white.svg "provider-horizontal-white") Blogs [What is Inbound Marketing](https://www.finemediabw.com/blog/what-is-inbound-marketing) [Why work with a HubSpot Agency](https://www.finemediabw.com/blog/why-work-with-hubspot-agency) [Benefits of a Website](https://www.finemediabw.com/blog/the-power-of-website-design-a-cornerstone-of-brand-identity) [Ultimate Guide to Closing more Deals](https://www.finemediabw.com/blog/how-to-close-more-deals-with-sales-enablement) [Why Every Business Needs Customer Success](https://www.finemediabw.com/blog/why-customer-success-is-important) Services   [Inbound Marketing](https://www.finemediabw.com/inbound-marketing) [Website Design](https://www.finemediabw.com/website-design-and-development) [Sales Enablement](https://www.finemediabw.com/sales-enablement) [Customer Success](https://www.finemediabw.com/customer-success) [HubSpot Services](https://www.finemediabw.com/hubspot-services) Quick Links   [Home](https://www.finemediabw.com/) Services [About us](https://www.finemediabw.com/about-us) [Contact](https://www.finemediabw.com/contact-us) © 2026 Fine Media (Pty) Ltd. All rights reserved. [Legal Notice](https://www.finemediabw.com/user-agreement) | [Privacy Policy](https://www.finemediabw.com/privacy-policy)  ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tumisang Bogwasi", "url" : "https://www.finemediabw.com/blog/author/tumisang-bogwasi" }, "datePublished" : "2026-10-15T20:22:45.000Z", "headline" : "How to Create a Sales Battlecard Reps Use on Calls", "image" : [ "https://www.finemediabw.com/hubfs/Blog/Sales%20Enablement/Consideration/How%20to%20Create%20a%20Sales%20Battlecard%20That%20Reps%20Use%20on%20Calls/sales-battlecards-share-1200x630.png" ], "mainEntityOfPage" : { "@id" : "https://www.finemediabw.com/blog/sales-battlecards", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.finemediabw.com/hubfs/Fine_Media_logo_Set%20copy_HubSpot_Logo_Long_Stacked.svg" }, "name" : "Fine Media" } } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "A sales battlecard is a one-page reference that equips sales reps for competitive conversations. It summarizes a rival or an objection, lists your differentiators and proof points, and gives short talk tracks, so a rep can respond accurately during a live call without searching for information." }, "name" : "What is a sales battlecard?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Choose one situation, interview reps who work those deals, research the competitor from its own public pages, then write a one-page card in a fixed layout with objection handling and proof points. Test it on live calls, revise it and set a review date." }, "name" : "How do you create a battlecard?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Include a short competitor overview, why you win, honest competitor strengths and gaps, landmine questions, a quick feature comparison, objection replies, proof points and talk tracks. Add an owner and a review date so reps know the card is current." }, "name" : "What goes on a competitive battlecard?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Both spellings are used and they mean the same thing in sales. Pick one for your company and use it everywhere, including file names and search terms, so reps can find the document. This guide uses battlecard for the sales document." }, "name" : "Is it a battlecard or a battle card?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Review each card on a fixed schedule and whenever the competitor changes pricing, launches a product or shifts its message. Also update it when reps report a new objection. Retire cards for rivals that no longer appear in your deals." }, "name" : "How often should you update sales battlecards?" } ] } ```