--- title: "Loop Marketing Playbook: Express, Tailor, Amplify, Evolve" description: "Loop marketing playbook for B2B teams: what each Express, Tailor, Amplify and Evolve stage involves, what to prepare first, and how to tell it works." image: https://www.finemediabw.com/hubfs/Blog/Loop%20Marketing/Consideration/Loop%20Marketing%20Playbook%20-%20How%20Express,%20Tailor,%20Amplify%20and%20Evolve%20Work%20in%20Practice/loop-marketing-playbook-stages-share-1200x630.png --- [![Fine\_Media\_logo\_Set\_HubSpot Website Logo Stacked](https://www.finemediabw.com/hubfs/Fine_Media_logo_Set_HubSpot%20Website%20Logo%20Stacked.svg "Fine_Media_logo_Set_HubSpot Website Logo Stacked")](https://www.finemediabw.com/) - Solutions - [Inbound Marketing](https://www.finemediabw.com/inbound-marketing) - [Website Design](https://www.finemediabw.com/website-design-and-development) - [Sales Enablement](https://www.finemediabw.com/sales-enablement) - [Customer Success](https://www.finemediabw.com/customer-success) - [HubSpot Services](https://www.finemediabw.com/hubspot-services) - [Insights](https://www.finemediabw.com/blog) - [About](https://www.finemediabw.com/about-us) Show submenu for About - [About us](https://www.finemediabw.com/about-us) - [Meet the Team](https://www.finemediabw.com/our-team) - [Our Story](https://www.finemediabw.com/our-story) - Solutions - [Inbound Marketing](https://www.finemediabw.com/inbound-marketing) - [Website Design](https://www.finemediabw.com/website-design-and-development) - [Sales Enablement](https://www.finemediabw.com/sales-enablement) - [Customer Success](https://www.finemediabw.com/customer-success) - [HubSpot Services](https://www.finemediabw.com/hubspot-services) - [Insights](https://www.finemediabw.com/blog) - [About](https://www.finemediabw.com/about-us) Show submenu for About - [About us](https://www.finemediabw.com/about-us) - [Meet the Team](https://www.finemediabw.com/our-team) - [Our Story](https://www.finemediabw.com/our-story) - [Contact us](https://www.finemediabw.com/contact) - [Contact us](https://www.finemediabw.com/contact) ![Loop Marketing Playbook: How Express, Tailor, Amplify and Evolve Work in Practice. White and blue-grey type on a dark navy ground with a large Propello mark behind it, Propello.](https://www.finemediabw.com/hubfs/Blog/Loop%20Marketing/Consideration/Loop%20Marketing%20Playbook%20-%20How%20Express,%20Tailor,%20Amplify%20and%20Evolve%20Work%20in%20Practice/loop-marketing-playbook-stages-share-1200x630.png) Oct 4, 2026, 9:32:13 AM | [Loop Marketing](https://www.finemediabw.com/blog/tag/loop-marketing) # Loop Marketing Playbook: How Express, Tailor, Amplify and Evolve Work in Practice Loop marketing playbook for B2B teams: what each Express, Tailor, Amplify and Evolve stage involves, what to prepare first, and how to tell it works. Share - [mailto:?&subject=Loop%20Marketing%20Playbook:%20How%20Express,%20Tailor,%20Amplify%20and%20Evolve%20Work%20in%20Practice&body=Loop%20Marketing%20Playbook:%20How%20Express,%20Tailor,%20Amplify%20and%20Evolve%20Work%20in%20Practice%0A(https%3A%2F%2Fwww.finemediabw.com%2Fblog%2Floop-marketing-playbook-stages)](mailto:?&subject=Loop%20Marketing%20Playbook:%20How%20Express,%20Tailor,%20Amplify%20and%20Evolve%20Work%20in%20Practice&body=Loop%20Marketing%20Playbook:%20How%20Express,%20Tailor,%20Amplify%20and%20Evolve%20Work%20in%20Practice%0A(https%3A%2F%2Fwww.finemediabw.com%2Fblog%2Floop-marketing-playbook-stages)) - - - This guide is for CEOs, founders and revenue leaders at growing B2B companies. Buyers now get answers from AI before they reach your website, so campaigns that cannot learn from each cycle fall behind. Loop marketing is HubSpot's response to that shift in the AI era. In practice, it runs as a continuous cycle: Express defines your story, Tailor makes it personal, Amplify puts it where buyers look, and Evolve feeds learning back. For each stage you get the tasks, the prerequisites, the outputs and the proof it works. For the definition, read [what Loop Marketing is](https://www.finemediabw.com/blog/what-is-loop-marketing-guide).   | **Loop Marketing Playbook** HubSpot's step-by-step guide to running the four stages of the Loop framework: Express, Tailor, Amplify and Evolve. | | --- | ## How the four stages run as one loop marketing cycle ![The four stages in a ring around the words Taste Profile: 1. Express, 2. Tailor, 3. Amplify, 4. Evolve, with Evolve feeding back into Express.](https://www.finemediabw.com/hs-fs/hubfs/Blog/Loop%20Marketing/Consideration/Loop%20Marketing%20Playbook%20-%20How%20Express,%20Tailor,%20Amplify%20and%20Evolve%20Work%20in%20Practice/loop-marketing-playbook-stages-four-stage-cycle-blog-1600x900.png?width=1600&height=900&name=loop-marketing-playbook-stages-four-stage-cycle-blog-1600x900.png) HubSpot's [Loop Marketing playbook page](https://www.hubspot.com/loop-marketing) starts every cycle with a Taste Profile: a picture of your customer and your brand that gives AI the context to write in your voice instead of everyone else's. From there, you run individual Loops, each aimed at one objective, such as building awareness, lifting email open rates or launching a product. One Loop is one pass through all four stages, and each pass leaves your Taste Profile, segments and playbooks sharper than it found them. The loop does not move in straight lines, because what Evolve learns changes what you express next. Real-time optimization needs weekly reviews, not quarterly ones. ## How Express works in practice Express is where the loop starts. You encode your taste so AI and your people describe your business the same way, then find your next campaign opportunity and build the strategy around it. Brand identity comes first, because deploying AI tools without one produces generic content. ### What your team does in Express Your team writes down who you serve, how you sound and why your story matters right now. It uses AI to find gaps across your marketing, turns the best opportunity into a campaign brief and pressure-tests the concept against your ideal customer profile. Keep this human-led. AI can draft concepts, but your marketers and leaders decide the point of view. That is where human creativity earns its place in the loop. ### What you need in place before Express HubSpot's [setup guidance for loop marketing](https://knowledge.hubspot.com/campaigns/understand-loop-marketing) asks for three foundations: - Define your target audience by summarizing CRM data from your highest-value customers: their pain points, their history and your best deals. - Write a brand style guide that captures voice, tone, products and competitive context. - Set up your AI assistant and give the right people permission to use it. HubSpot also strongly recommends reviewing AI outputs. Patterns of errors show you where the style guide needs work. Save the prompts that work as a shared set of AI prompts, so every writer starts from the same voice. ### What Express hands to the rest of your content strategy By the end of Express, HubSpot's guide says you should hold four things: a campaign objective, a campaign story with its key idea and messaging, a core asset such as a playbook or landing page, and a campaign plan with timelines and channels. The core asset anchors your content strategy. Later stages repurpose it. Without these outputs, Tailor has nothing to personalize and Amplify has nothing distinctive to distribute. ### How you know Express is working HubSpot's [4 Rs measurement scorecard](https://www.hubspot.com/loop-marketing) names Remarkability as the headline metric for Express. It looks at your ability to scale brand differentiation across teams and at whether the end quality of your creative is improving. In practice, check whether sales, marketing and customer success describe the company in the same words and whether new creative needs fewer rewrites. ## How Tailor works in practice Tailor turns your campaign strategy into content that connects with each buyer, across every format your audience uses at each point in the buyer's journey. To tailor messaging well, you move past a swapped-in first name and reflect what each person actually cares about. ### What your team does in Tailor Your team uses AI-powered segmentation to build audiences from enriched data and intent signals, then generates the campaign assets. One core asset gets remixed into the formats your buyers use: an optimized web page, a LinkedIn carousel, a short vertical video. Landing pages, emails and calls to action then respond to real-time signals. Most marketers stop at the first layer. In [HubSpot's 2026 State of Marketing survey](https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report) of more than 1,500 marketers, only 12.6% of brands were using hyper-personalization, such as behavior-based messaging, while most still relied on basic personalization like dynamic fields. ### What you need before Tailor can use your customer data Tailor runs on unified customer data. HubSpot's setup guidance has you consolidate data from different platforms, fill CRM gaps with enrichment such as company size, industry and job title, and set up buyer intent to target leads showing active buying signals. Audit your CRM against your defined audience first. The data side of this work is covered in [first-party data marketing](https://www.finemediabw.com/blog/first-party-data-marketing-unified-customer-data) and unified customer records. Data quality is the usual weak point. The same [HubSpot survey](https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report) found that just 65% of marketers say they have high-quality audience data, a share that did not move from the year before. ### What Tailor produces HubSpot's guide lists three outputs: audience segments with personalization logic, dynamic content variations, and an AI agent working on your highest-intent pages, such as pricing and comparison pages, to answer buyer questions fast. HubSpot also recommends a manual review of every variation. Check that brand voice stays consistent, facts are accurate, personalization feels natural rather than overly familiar, and each call to action fits the buyer's lifecycle stage. Review what the AI agent tells buyers the way you would review a new hire's first calls. ### How you know Tailor is working Resonance is the headline metric for Tailor. HubSpot's scorecard tracks alignment with an AI model of your customer profile, the time it takes to create and publish content, and the share of content tailored by your ideal customer profile and other loop inputs. The difference shows in your segments: priority roles reply more, and fewer people answer that the message is not relevant. ## How Amplify works in practice In a world where buyers ask answer engines, watch video, read review sites and forums, join communities and text colleagues, great content only works if the right people see it. Amplify makes you discoverable in those places and recommended by voices they trust, using a multi channel plan instead of one favorite channel. ### What your team does in Amplify Your team publishes the Tailor assets across owned channels such as websites, email and social platforms. The goal is reach, not more content. It then optimizes for answer engines such as ChatGPT, Google AI Overviews and Perplexity, and pairs targeted ads with creators your audience already trusts. This matters because clicks are shrinking. SparkToro's [2024 zero-click search study](https://sparktoro.com/blog/2024-zero-click-search-study-for-every-1000-us-google-searches-only-374-clicks-go-to-the-open-web-in-the-eu-its-360/) found that 58.5% of US Google searches ended without a click. Buyers still get answers, but from the results page or an AI summary, not from company websites. ### What you need in place before Amplify Content built for answer engines answers buyer questions directly, with clear headings, short answers and FAQs. You also need channel owners, a posting cadence, brand guardrails, consistent tracking and ad accounts connected to your CRM, so every touchpoint ties back to a campaign. Your tech stack should support repurposing, or the stage stalls. ### What Amplify produces HubSpot's guide lists three outputs: AEO-optimized content (answer engine optimization), published campaign assets across channels such as social, ads and video, and content built with creators. Each live touchpoint creates the performance data that Evolve needs. Wiring that data back into the portal is shown in [Loop Marketing setup in HubSpot](https://www.finemediabw.com/blog/how-to-implement-loop-marketing-in-hubspot). ### How you know Amplify is working Reach is the headline metric for Amplify. HubSpot's scorecard tracks your share of voice in AI answers, multi-channel impressions and engagement, and conversion rate per channel. The conversion measure keeps the stage honest, because impressions alone say little about demand. ## How Evolve works in practice ![The four stages, what each produces and its headline metric. Express: a campaign objective, story, core asset and plan; headline metric Remarkability. Tailor: audience segments, dynamic content and an AI agent; headline metric Resonance. Amplify: answer engine content, channel assets and creator content; headline metric Reach. Evolve: performance insights, recommendations and documented learnings; headline metric Regeneration.](https://www.finemediabw.com/hs-fs/hubfs/Blog/Loop%20Marketing/Consideration/Loop%20Marketing%20Playbook%20-%20How%20Express,%20Tailor,%20Amplify%20and%20Evolve%20Work%20in%20Practice/loop-marketing-playbook-stages-stage-scorecard-blog-1600x900.png?width=1600&height=900&name=loop-marketing-playbook-stages-stage-scorecard-blog-1600x900.png) Evolve is a live feedback loop. HubSpot says AI lets you make changes in days instead of quarters, which only helps if your team is set up to act on what it sees. ### What your team does in Evolve Your team watches performance as it happens, runs rapid experiments such as A/B tests on headlines, offers and audiences, and applies each learning to creative, targeting and spending, so it can adapt faster than a quarterly plan allows. AI-powered analysis flags anomalies, so people spend their time adjusting instead of digging through reports. ### What you need in place before Evolve Evolve depends on measurement you trust: - Clean campaign attribution in your CRM and lifecycle definitions every team shares. - Dashboards that sales, marketing and customer success have agreed to read. - One named owner for each active test, with the hypothesis and result recorded. - A standing weekly review, so decisions do not wait for the quarter. The skills gap is closing: in [HubSpot's 2026 survey](https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report), 67.5% of marketers said they know how to measure AI impact, compared with 48% in 2025. ### What Evolve produces HubSpot's guide lists performance analysis and insights, optimization recommendations and learnings documented for your next cycle. Write those learnings into the Taste Profile and segment definitions so the next Express starts from evidence. Good insights are specific: which offer, which audience and which channel. ### How you know Evolve is working Regeneration is the headline metric for Evolve. HubSpot's scorecard tracks the speed of your Loop, the percentage improvement of learnings and outcomes, and customer pipeline performance. Tie that to revenue: compare the sales closed from campaigns that reused a prior learning with those that did not. ## Where to start with loop marketing when one stage is weaker You do not have to start at Express if another stage is the obvious bottleneck. Diagnose first, then focus your first Loop on it. To find your weakest stage, use the [marketing maturity self-check](https://www.finemediabw.com/blog/marketing-maturity-assessment-self-check) for gaps in your growth system. - Your story sounds like everyone else's: start with Express. - Messaging is generic and engagement is flat: fix Tailor. - Content is strong but traffic is thin: strengthen Amplify. - Plenty of activity but no learning: invest in Evolve. - Customer data is scattered across tools: fix the data foundation before any of the above. If you start a loop today, complete the audience profile and style guide from Express and run a data audit for Tailor. Everything else depends on them. ## How this new framework builds on inbound marketing ![The inbound flywheel of attract, engage and delight at the centre, with the four Loop stages mapped onto it. Express feeds attract. Tailor supports converting and closing. Amplify extends attract and engage across more channels. Evolve turns delight into continuous optimization.](https://www.finemediabw.com/hs-fs/hubfs/Blog/Loop%20Marketing/Consideration/Loop%20Marketing%20Playbook%20-%20How%20Express,%20Tailor,%20Amplify%20and%20Evolve%20Work%20in%20Practice/loop-marketing-playbook-stages-stage-flywheel-map-blog-1600x900.png?width=1600&height=900&name=loop-marketing-playbook-stages-stage-flywheel-map-blog-1600x900.png) HubSpot says its [Loop framework builds on inbound marketing](https://knowledge.hubspot.com/campaigns/understand-loop-marketing) rather than replacing it. The principles stay the same: educating customers, creating value and building relationships. What changes is how you deliver them when buyers research in AI tools. HubSpot's [comparison of the two](https://blog.hubspot.com/marketing/loop-marketing-vs-inbound-marketing) maps the stages onto its inbound flywheel, the attract, engage and delight model. Express feeds attract. Tailor supports converting and closing. Amplify extends attract and engage across more channels. Evolve turns delight into continuous optimization. That means an existing inbound strategy is an asset. Blog posts and search content from your inbound work support Express and Amplify, landing pages and lead magnets fit Tailor, and analytics and testing live in Evolve. The traditional linear funnel ends at purchase and treats the customer as an endpoint. HubSpot describes loop marketing as built to drive momentum in the funnel, not as a funnel itself, and the loop carries on into retention and expansion. ## What loop marketing looks like inside a B2B team Three common patterns show how the four stages fit different go-to-market motions. ### A demand generation loop for a new product line Express sets the narrative and value pillars. Tailor writes role-based variants, one for an operations leader and another for an IT director. Amplify runs webinars, email sequences and LinkedIn campaigns. Evolve tests topics, offers and channels to see which leads convert. ### An account-based loop for a named account list Express builds account-specific narratives from known pain points. Tailor maps the buying committee and writes for each role, so prospects hear what matters to them. Amplify uses targeted ads and direct outreach. Evolve adjusts to meeting acceptance and deal progress. ### A customer marketing loop for expansion and advocacy Customer success and marketing work the same accounts together. Express defines post-sale value messaging. Tailor builds adoption journeys for users and executives. Amplify distributes education content. Evolve refines the plan from usage and expansion conversations. HubSpot's [Loop Marketing page](https://www.hubspot.com/loop-marketing) also reports an outside result: Kelly Services saw a 32% increase in site users and a 26% increase in sessions through personalized, AI-enhanced experiences. Treat that as HubSpot's report about one organization, not a benchmark for your team. ## What you gain when this is done properly When the four stages run as a connected system, each team works from the same story, data and learnings. ### Sales: conversations that start with context Reps work from segments and intent signals instead of a cold list, so they can see which accounts are researching now. Because Express fixes the language marketing uses, what a prospect read before the call matches what the rep says. ### Marketing: a system instead of a scramble Marketing stops starting from zero. Marketers build a core asset once and remix it across channels, and each Evolve review shows what to repeat and what to retire. Creating content becomes systematic, and reporting ties back to pipeline instead of impressions. ### Customer success: expansion planned in, not bolted on The loop does not end at purchase. Customer feedback, usage and renewal conversations feed Express and Tailor, so onboarding and expansion campaigns reflect what customers say. Educating customers and building relationships becomes planned work. ## Who owns the loop and how often you meet Loop marketing crosses marketing, sales, customer success and RevOps, so one revenue or marketing leader should own it while the others contribute. Treat it as a business process with an owner, not a side project. GTM Engineering keeps the data layer, intent signals and tracking accurate, which is what Tailor and Evolve depend on. Set a rhythm: weekly reviews for active campaigns and tests, a monthly look at assets and channels, and quarterly planning for the next big Loop. Record the Taste Profile, segments and results in your CRM so the knowledge outlives any one person. ## Bring the Loop Marketing Playbook into your GTM system In-house execution works when you have clear strategy, RevOps capacity and people who maintain playbooks. Many companies have the vision but lack the architecture that connects the four stages. Outside services help when you need the CRM architecture built for loop execution, the first Loops launched and your teams trained. Our [HubSpot services](https://www.finemediabw.com/hubspot-services) page explains how those services work. Propello designs and builds connected GTM systems on HubSpot. If you want to see where your current system holds the loop back, an audit is the place to start. [Book a Propello GTM Audit](https://www.finemediabw.com/contact) ## Frequently asked questions What is a loop marketing playbook? It is the practical guide to running HubSpot's four stages. For each stage it sets out what your team does, what must be in place first, what the stage produces and which metric shows it is working, so the framework becomes a routine your team can repeat. Do I need AI tools in place before I start loop marketing? No. The foundations are a clear audience profile, a style guide and trustworthy data. You can run the first stages by hand. Add AI capabilities once those foundations exist, so the tools work from your own voice and customer data instead of generic defaults. Does loop marketing replace inbound marketing or my funnel? HubSpot says no. The framework builds on inbound marketing and is designed to drive momentum in the funnel rather than act as a funnel itself. Your qualification stages and pipeline definitions stay. The loop changes how you create, personalize, distribute and improve what feeds them. How often should my team run loop marketing? Plan one major Loop per quarter for a big campaign, with weekly and monthly reviews for experiments inside it. Adjust to your sales cycle and team capacity. Shorter cycles speed up learning, but each cycle must finish with documented learnings before the next begins. Who should own the playbook inside my company? One revenue or marketing leader should be accountable, with sales, customer success and RevOps contributing. The owner keeps the Taste Profile current, makes sure each stage has resources, and holds the weekly and monthly reviews that keep the cycle moving. ![Tumisang Bogwasi](https://app.hubspot.com/settings/avatar/77d7e2eaad8ff71b24463dcc39a31e9e) ### Written By: Tumisang Bogwasi Tumisang is a 2X award-winning entrepreneur and CEO of Fine Media, excels in driving business growth through expert inbound marketing strategies. Outside the office, he sharpens his competitive edge on the squash courts. [mailto:tumib@finemediabw.com](mailto:tumib@finemediabw.com) ## You May Also Like ### [![HubSpot Loop Marketing: Why B2B Marketing Is Moving From Funnels to Loops. Dark and slate type on a white ground with a large Propello mark behind it, Propello.](https://www.finemediabw.com/hubfs/Blog/Loop%20Marketing/Awareness/HubSpot%20Loop%20Marketing%20-%20Why%20B2B%20Marketing%20Is%20Moving%20From%20Funnels%20to%20Loops/hubspot-loop-marketing-b2b-share-1200x630.png) *Oct 4, 2026, 9:32:03 AM | Loop Marketing* HubSpot Loop Marketing: Why B2B Marketing Is Moving From Funnels to Loops](https://www.finemediabw.com/blog/hubspot-loop-marketing-b2b) ### [![Growth Loops vs Funnels: Which Model Fits Your Growth Stage? White and blue-grey type on a dark navy ground with a large Propello mark behind it, Propello.](https://www.finemediabw.com/hubfs/Blog/Loop%20Marketing/Decision/Growth%20Loops%20vs%20Funnels%20-%20Which%20Model%20Fits%20Your%20Growth%20Stage/growth-loops-vs-funnels-share-1200x630.png) *Oct 4, 2026, 9:32:39 AM | Loop Marketing* Growth Loops vs Funnels: Which Model Fits Your Growth Stage?](https://www.finemediabw.com/blog/growth-loops-vs-funnels) ### [![Marketing Flywheel vs Funnel: Is the Marketing Funnel Dead? White and dark type on a slate ground with a large Propello mark behind it, Propello.](https://www.finemediabw.com/hubfs/Blog/Loop%20Marketing/Awareness/Marketing%20Flywheel%20vs%20Funnel%20-%20Is%20the%20Marketing%20Funnel%20Dead/marketing-flywheel-vs-funnel-share-1200x630.png) *Oct 4, 2026, 9:31:58 AM | Go-To-Market Strategy* Marketing Flywheel vs Funnel: Is the Marketing Funnel Dead?](https://www.finemediabw.com/blog/marketing-flywheel-vs-funnel) [Learn More](https://www.example.com) [![Fine\_Media\_logo\_Set\_HubSpot Website Logo Stacked White BG White-1](https://www.finemediabw.com/hubfs/Fine_Media_logo_Set_HubSpot%20Website%20Logo%20Stacked%20White%20BG%20White-1.svg "Fine_Media_logo_Set_HubSpot Website Logo Stacked White BG White-1")](https://www.finemediabw.com) We help you propel growth at every stage of the customer journey with inbound marketing and Hubspot. ![provider-horizontal-white](https://www.finemediabw.com/hubfs/provider-horizontal-white.svg "provider-horizontal-white") Blogs [What is Inbound Marketing](https://www.finemediabw.com/blog/what-is-inbound-marketing) [Why work with a HubSpot Agency](https://www.finemediabw.com/blog/why-work-with-hubspot-agency) [Benefits of a Website](https://www.finemediabw.com/blog/the-power-of-website-design-a-cornerstone-of-brand-identity) [Ultimate Guide to Closing more Deals](https://www.finemediabw.com/blog/how-to-close-more-deals-with-sales-enablement) [Why Every Business Needs Customer Success](https://www.finemediabw.com/blog/why-customer-success-is-important) Services   [Inbound Marketing](https://www.finemediabw.com/inbound-marketing) [Website Design](https://www.finemediabw.com/website-design-and-development) [Sales Enablement](https://www.finemediabw.com/sales-enablement) [Customer Success](https://www.finemediabw.com/customer-success) [HubSpot Services](https://www.finemediabw.com/hubspot-services) Quick Links   [Home](https://www.finemediabw.com/) Services [About us](https://www.finemediabw.com/about-us) [Contact](https://www.finemediabw.com/contact-us) © 2026 Fine Media (Pty) Ltd. 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[Legal Notice](https://www.finemediabw.com/user-agreement) | [Privacy Policy](https://www.finemediabw.com/privacy-policy)  ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tumisang Bogwasi", "url" : "https://www.finemediabw.com/blog/author/tumisang-bogwasi" }, "datePublished" : "2026-10-04T07:32:13.000Z", "headline" : "Loop Marketing Playbook: Express, Tailor, Amplify, Evolve", "image" : [ "https://www.finemediabw.com/hubfs/Blog/Loop%20Marketing/Consideration/Loop%20Marketing%20Playbook%20-%20How%20Express,%20Tailor,%20Amplify%20and%20Evolve%20Work%20in%20Practice/loop-marketing-playbook-stages-share-1200x630.png" ], "mainEntityOfPage" : { "@id" : "https://www.finemediabw.com/blog/loop-marketing-playbook-stages", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.finemediabw.com/hubfs/Fine_Media_logo_Set%20copy_HubSpot_Logo_Long_Stacked.svg" }, "name" : "Fine Media" } } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "It is the practical guide to running HubSpot's four stages. 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